According to Slice Intelligence, Apple has taken the wireless headphone market by storm. Slice’s data, based on thousands of online shopping receipts, indicates that Apple accounted for 26 percent of wireless headphone e-commerce revenue since the AirPods' release – more than any competitor. Considering the very limited availability of the AirPods, it seems save to say that this number could have been even higher if supply hadn’t been as constrained as it was.
For Apple, it is of huge importance to get as many AirPods out on the streets as quickly as possible. The sooner a sufficient number of people walk around wearing the headphones, the sooner people will get used to their peculiar look and the (negative) novelty factor will wear off.