Apple Is Already Dominating the Smartwatch Market
In its first quarter on the market, the Apple Watch already dominated global smartwatch sales. While Apple did not break out Apple Watch sales in its latest earning report, analysts are estimating that the company sold between 2.5 and 4 million watches between its release in April and the end of June. According to Strategy Analytics, which pegs Apple Watch sales at the high end of that range, Apple accounted for more than 75 percent of global smartwatch sales in the past quarter.
Apple’s rise from non-competitor to market leader speaks volumes of the company’s marketing power. Despite many other smartwatches being available long before the Apple Watch, it took the appeal of the Apple brand to take smartwatch sales to another level.
- Penetration of wearable technology in Great Britain, Germany, France and Italy 2016Penetration of wearable technology in Great Britain, Germany, France and Italy 2016
- Wearable technology ownership in Great Britain in 2016, by brandWearable technology ownership in Great Britain in 2016, by brand
- Average price of wearable technology products in the United Kingdom (UK) 2014Average price of wearable technology products in the United Kingdom (UK) 2014
- Connected wearable devices worldwide 2016-2021Connected wearable devices worldwide 2016-2021
- Apple's revenue broken down by operating segments 2012-2017, by quarterApple's revenue broken down by operating segments 2012-2017, by quarter
- Wearable tech device users in the Nordics 2017Wearable tech device users in the Nordics 2017
- Most funded Kickstarter projects 2017Most funded Kickstarter projects 2017
- Smartwatch unit sales worldwide 2014-2018Smartwatch unit sales worldwide 2014-2018
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