In its first quarter on the market, the Apple Watch already dominated global smartwatch sales. While Apple did not break out Apple Watch sales in its latest earning report, analysts are estimating that the company sold between 2.5 and 4 million watches between its release in April and the end of June. According to Strategy Analytics
, which pegs Apple Watch sales at the high end of that range, Apple accounted for more than 75 percent of global smartwatch sales in the past quarter.
Apple’s rise from non-competitor to market leader speaks volumes of the company’s marketing power. Despite many other smartwatches being available long before the Apple Watch, it took the appeal of the Apple brand to take smartwatch sales to another level.