Top Brands See Facebook Engagement Plummeting
According to data recently published by social media analytics firm Simply Measured, the world's top brands on Facebook saw engagement with their posts plummet over the past 12 months. This is presumably the result of Facebook repeatedly tinkering with its algorithms to limit organic reach of branded posts in favour of sponsored stories.
Description
This chart shows the average number of interactions per Facebook post for the most engaging global brands on the social network.
Most effective Facebook ad campaign types 2024, by share of impressions
Most used Facebook ad campaigns' budgets 2024, by objective
CPM rates for Facebook ads worldwide 2024, by country
Average CPC rates for Facebook ads in selected countries 2024
Facebook ad reach Asia 2024, by country
Global Facebook advertising revenue 2017-2027
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