How Back-to-School Shopping for Tech Is Changing This Year
Tablets are becoming more popular among school students according to our infographic published in the Wall Street Journal. In 2013, 15 percent of parents planned to purchase a tablet and this increased to 20 percent this year. Laptops declined slightly from 25 to 21 percent.
Description
This chart shows the % of parents planning a back to school purchase of the following items.
Ways in which back-to-school shoppers are reacting to tariffs in the U.S. 2025
Attitudes towards back-to-school shopping in the U.S. in 2025
Share of parents who think they have to buy too many back-to-school items U.S. 2025
Ways consumers make back-to-school shopping more affordable in the U.S. 2024-2025
Back-to-school budget in the United States in 2025, by category
Payment methods for back-to-school shopping in the United States in 2024 and 2025
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