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Statistics & Facts on Tablets
The iPad, the first touch screen tablet, was released by Apple in 2010. Since its launch, Apple’s product has dramatically changed the market in terms of technology and consumer expectations, as Apple’s iPad was the first tablet to achieve significant success amongst consumers. Up to early 2017 Apple has sold around 360 million iPads worldwide.
The success of the iPad encouraged other companies such as Samsung, RIM, Amazon and Hewlett-Packard to release their own tablet versions in quick succession. In 2017 tablet shipments worldwide are forecast to exceed 170 million units. By 2020 tablets with small screens (7 to 9 inches) are forecast to account for 40 percent of all tablet shipments worldwide, while almost 60 percent of all tablets shipped are projected to be tablets with medium screens (9 to 13 inches).
Apple still remains the leading tablet vendor in terms of shipments. In 2016 alone, Apple sold more than 40 million iPads, while Samsung sold around 26.5 million tablets that year. Apple's market share of tablet shipments worldwide was at around 25 percent, while Samsung held about 15 percent of the market. Lenovo, Amazon and Huawei round out the top five tablet vendors with a combined market share of 20 percent in 2016.
Google’s Android operating system, which is used by a number of different vendors, is the leading OS in the tablet market with a share of around 60 percent in 2017. Apple’s iOS has held a quarter of the market share over the years, and is forecast to maintain this share up until 2019. Microsoft's Windows operating system accounted for around 13 percent of the market in 2017.
Tablets - Important statistics
- 1. Market overview
Forecast number of tablet users worldwide 2013-2020- +Global tablet unit shipments 2012-2017
- +Tablet unit shipments worldwide forecast 2011-2018
- +Global tablet shipments projection 2010-2020
- +Worldwide tablet shipments 2010-2017, by quarter
- +Media tablet sales volume worldwide 2012-2017
- +Media tablet sales revenue worldwide 2012-2017
- +Number of IPv6-capable tablets worldwide 2015-2021
- +Share of global tablet shipments by screen size 2014-2020
- Global tablet user penetration forecast 2014-2020
- +iPad penetration among tablet users in the U.S. 2013-2020
- 2. Vendor shipments
- Tablet vendors global unit shipments 2012-2017, by quarter
- +Worldwide tablet shipments by vendor 2014-2016
- Total unit volume Samsung global tablet shipments 2012-2017
- Apple iPad global unit sales by quarter 2012-2017
- +Apple iPad sales worldwide 2010-2017, by quarter
- Total unit volume Lenovo global tablet shipments 2012-2017
- +Total unit volume Huawei global tablet shipments 2014-2017
- 3. Vendor's market share
- Global market share held by tablet vendors 2011-2017
- +Worldwide tablet market share by vendor 2014-2016
- Global market share held by Samsung of global tablet shipments 2012-2017
- Global market share held by Apple's iPad of global tablet shipments 2012-2017
- +Share of iPad installed base worldwide 2016, by model
- Global market share held by Lenovo of global tablet shipments 2012-2017
- Global market share held by Huawei of global tablet shipments 2014-2017
- 4. Operating systems
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