The iPad, the first touch screen tablet, was released by Apple in 2010. Since its launch, the device has dramatically changed the global tablet market in terms of technology and consumer expectations. The success of the iPad encouraged other companies such as Samsung and Huawei to release their tablet versions in quick succession. As a collective, these vendors contribute toward a revenue from the tablet market that is expected to be worth over 40 billion U.S. dollars in 2022.
Tablet market landscape
Tablet shipments peaked in 2014, with the global demand for tablets witnessing a steady decline. However, the demand for mobile PC devices such as tablets for home working and entertainment purposes through the pandemic resulted in a slight jump in shipments. In 2022, tablet shipments globally are forecast to reach 162 million units, a decrease from the high of 230 million units seen in 2014. Apple remains the leading tablet vendor in terms of shipments, with Samsung and Amazon in close competition among the tablet vendors. Apple's market share of tablet shipments has been at over 30 percent in recent years. However, the competition remains strong as manufacturers continue to develop innovative products to lure consumers away from Apple.
Android vs iOS
Google's Android operating system (OS), which several different vendors use, is the leading OS in the tablet market. Android is available as an open-source licensed OS to the manufacturers, which ultimately results in lower costs on research and development for the manufacturers. Even though every other manufacturer of tablets uses Google's Android, Apple's iOS has held about a quarter of the market share over the years. The remaining segments of the OS market are occupied by Microsoft's Windows operating system and a host of other vendors with smaller shares.
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Research expert covering the global hardware industry