Tablets - Statistics & Facts

The iPad, the first touch screen tablet, was released by Apple in 2010. Since its launch, Apple’s product has dramatically changed the market in terms of technology and consumer expectations, as Apple’s iPad was the first tablet to achieve significant success amongst consumers. By 2018 Apple has sold about 425 million iPads worldwide.

The success of the iPad encouraged other companies such as Samsung and Huawei to release their own tablet versions in quick succession. However, after shipment peaked in 2014, the global demand for tablets has witnessed a steady decrease. In 2019 tablet shipments worldwide are forecast to decrease to 136.8 million units.

Apple still remains the leading tablet vendor in terms of shipments. In 2017 alone, Apple sold about 43.8 million iPads, while Samsung sold around 25 million tablets that year. Apple's market share of tablet shipments worldwide was at between 25 and 30 percent, while Samsung held about 15 percent of the market. Lenovo, Amazon and Huawei round out the top five tablet vendors with a combined market share of 20 percent in 2018.

Google’s Android operating system, which is used by a number of different vendors, is the leading OS in the tablet market. Apple’s iOS has held about a quarter of the market share over the years. Microsoft's Windows operating system accounted for around 13 percent of the market as of the beginning of 2019.

Interesting statistics

In the following 4 chapters, you will quickly find the 24 most important statistics relating to "Tablets".


Dossier on the topic

All important statistics are prepared by our experts – available for direct download as PPT & PDF!

Important key figures

The most important key figures provide you with a compact summary of the topic of "Tablets" and take you straight to the corresponding statistics.

Shipments & market share


Interesting Statista reports

  • Statista Consumer Survey - Survey Data Table
  • 230+ slides about the most relevant topics and trends in the Digital Economy
  • Statista Consumer Market Outlook - Segment Report

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