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According to a European Commission market study, European independent hotels that use online travel agencies also heavily utilize direct sales channels to sell their rooms. Almost nine in ten independent hotels that rely on online travel agencies to generate bookings also make use of direct offline sales channels. Among these, 84 percent also use direct online sales channels.
Description
This infographic shows the additonal sales channels used by independent European hoteliers in 2021.
Distribution of hotel overnight bookings in Europe in 2019, by channel
Share of overnight bookings made directly with hotels in selected European countries in 2013 and 2019
Leading distribution channels in the hotel industry in Sweden in 2023, by market share
Market share of hotel overnight booking distribution channels in Germany in 2021
Percentage distribution of hotel bookings through online travel agencies in Europe in 2019, by agency
Market share of hotel booking distribution channels in Spain in 2023
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