This statistic presents the market shares of hotel booking distribution channels in Germany in 2017. Online booking agencies (such as Booking.com and Expedia) represented 27.7 percent of overnight bookings in Europe that year. However, collectively (whether via email, phone, in person or through the hotels own website), direct bookings represented over half of hotel bookings made in Germany in 2017.
Market share of overnight booking distribution channels in Germany in 2017
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HOTREC. (May 18, 2018). Market share of overnight booking distribution channels in Germany in 2017 [Graph]. In Statista. Retrieved March 29, 2020, from https://www.statista.com/statistics/865829/germany-hotel-booking-distribution-channels/
HOTREC. "Market share of overnight booking distribution channels in Germany in 2017." Chart. May 18, 2018. Statista. Accessed March 29, 2020. https://www.statista.com/statistics/865829/germany-hotel-booking-distribution-channels/
HOTREC. (2018). Market share of overnight booking distribution channels in Germany in 2017. Statista. Statista Inc.. Accessed: March 29, 2020. https://www.statista.com/statistics/865829/germany-hotel-booking-distribution-channels/
HOTREC. "Market Share of Overnight Booking Distribution Channels in Germany in 2017." Statista, Statista Inc., 18 May 2018, https://www.statista.com/statistics/865829/germany-hotel-booking-distribution-channels/
HOTREC, Market share of overnight booking distribution channels in Germany in 2017 Statista, https://www.statista.com/statistics/865829/germany-hotel-booking-distribution-channels/ (last visited March 29, 2020)
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