Market share of hotel booking distribution channels in Germany 2017

This statistic presents the market shares of hotel booking distribution channels in Germany in 2017. Online booking agencies (such as Booking.com and Expedia) represented 27.7 percent of overnight bookings in Europe that year. However, collectively (whether via email, phone, in person or through the hotels own website), direct bookings represented over half of hotel bookings made in Germany in 2017.

Market share of overnight booking distribution channels in Germany in 2017

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Sources

Release date

May 2018

Region

Germany

Survey time period

2017

Number of respondents

594 respondents

Special properties

Hotels and hotel associations; unweighted sample

Method of interview

Online survey

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