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Market share of hotel booking distribution channels in Germany 2019

This statistic presents the market shares of hotel booking distribution channels in Germany in 2019. Online booking agencies (such as Booking.com and Expedia) represented 29.6 percent of overnight bookings in Germany that year. However, collectively (whether via email, phone, in person or through the hotels own website), direct bookings represented over half of hotel bookings made in Germany in 2019.

Market share of overnight booking distribution channels in Germany in 2019

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Sources

Release date

July 2020

Region

Germany

Survey time period

2019

Number of respondents

1,028 respondents

Special properties

Hotels and hotel associations; unweighted sample

Method of interview

Online survey

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