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Market share of hotel booking distribution channels in Germany 2021

Published by Statista Research Department, Nov 3, 2022
This statistic presents the market shares of hotel booking distribution channels in Germany in 2021. Online booking agencies (such as Booking.com and Expedia) represented 32.8 percent of overnight bookings in Germany that year. However, collectively (whether via email, phone, in person or through the hotels own website), direct bookings represented over half of hotel bookings made in Germany in 2021.

Market share of hotel overnight booking distribution channels in Germany in 2021

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Release date

June 2022

Region

Germany

Survey time period

2021

Number of respondents

3,900 respondents

Method of interview

Online survey

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