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Percentage of hotel nights booked directly in European countries 2013-2019

Share of overnight bookings made directly with hotels in selected European countries in 2013 and 2019

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Release date

July 2020



Survey time period

2013 and 2019

Number of respondents


Special properties

Hotel associations from HOTREC member countries

Method of interview

Online survey

Supplementary notes

*Data for the whole study was based on observations from 2,839 European hotels (2,156 respondents from individual hotels collected through an online survey with 24 countries. Five countries (Italy, Germany, Switzerland, Greece, Sweden) had more than 100 responses each, providing around 80 percent of the total sample responses. In four countries (Germany, Croatia, Finland, Hungary) aggregated information from eight hotel chains provided data covering 683 properties.

Direct bookings include bookings made via phone, mail, fax, walk-in, email, and real-time bookings with the hotels own website.

Sample varies each year.

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Statistics on "Travel accommodations in Italy"

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