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In Europe, French and Spanish hoteliers benefit the most from online travel platforms
According to an Oxford Economics analysis of the European tourism market, online travel platforms were responsible for 42 million additional hotel night bookings in France between 2019 and 2021. France booked the highest number of additional room nights in Europe, followed by Spain and Italy with 30 and 27 million further room nights respectively.
Description
This infographic shows the cumulative additional room nights generated by online travel platforms in Europe by country from 2019 to 2021.
Distribution of hotel overnight bookings in Europe in 2019, by channel
Number of nights booked in collective tourist accommodations in the countries of the European Union (EU) in 2019 (in millions)
Percentage of hotel bookings made through online travel agencies in Spain between 2013 and 2023
Percentage distribution of hotel bookings through online travel agencies in Spain in 2021, by agency
Percentage distribution of hotel bookings through online travel agencies in Europe in 2019, by agency
Online booking agencies (OTA) market share of hotel overnight bookings in European countries in 2019
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