Going online is now the preferred channel for travelers looking to book accommodations in Europe. All in all, direct online bookings, booking through online travel platforms, and social media made up 64.6 percent of all European hotel bookings in 2022. The lion’s share of the remaining bookings is made offline directly with the hotel or via a tour operator. Despite increasing digitalization in the accommodation industry, offline reservations still make up a quarter of the total European hotel bookings. Whether online or offline, more than half of guests book their European accommodations directly with the hotels where they are staying.
Infographic Newsletter
Statista offers daily infographics about trending topics, covering:Economy & Finance, Politics & Society, Tech & Media, Health & Environment, Consumer, Sports and many more.
Related Infographics
FAQ
- The Statista "Chart of the Day", made available under the Creative Commons License CC BY-ND 3.0, may be used and displayed without charge by all commercial and non-commercial websites. Use is, however, only permitted with proper attribution to Statista. When publishing one of these graphics, please include a backlink to the respective infographic URL. More Information
- The Statista "Chart of the Day" currently focuses on two sectors: "Media and Technology", updated daily and featuring the latest statistics from the media, internet, telecommunications and consumer electronics industries; and "Economy and Society", which current data from the United States and around the world relating to economic and political issues as well as sports and entertainment.
- For individual content and infographics in your Corporate Design, please visit our agency website www.statista.design
Any more questions?
Get in touch with us quickly and easily.
We are happy to help!
Do you still have questions?
Feel free to contact us anytime using our contact form or visit our FAQ page.
Your contact to the Infographics Newsroom
Statista Content & Design
Need infographics, animated videos, presentations, data research or social media charts?
The Statista Infographic Newsletter
Receive a new up-to-date issue every day for free
-
Our infographics team prepares current information in a clear and understandable format
-
Relevant facts covering media, economy, e-commerce, and FMCG topics
-
Use our newsletter overview to manage the topics that you have subscribed to