A 2019 study on the impact of online travel platforms in the EU, which was carried out by Tourism Economics and commissioned by Booking.com, revealed that hotels advertised on online platforms were as much as 19 euros cheaper. However, it was not just hotels advertised online that dropped prices as a result. The study showed that even hotels not advertised online were influenced into charging less as a direct result of competition from online platforms and consumers now save an average of 11 euros per night thanks to the presence of online travel platforms.
Online travel platforms make all hotels cheaper
This infographic shows the impact of online travel platform activity on average hotel room rates in 2019.