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Social Media has the Greatest Influence on Travel Destination Choices

The COVID years have paved the way for greater consumer trust and familiarity with advancement in biometric identity management and automatic check-in at airports. However, social media continues to cement itself as a crucial ingredient for many travelers, with 75% using social platforms as a source of inspiration for travel.

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This infographic show the share of respondents who were influenced to travel to a destination, by channel

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Using social media communications while playing games in selected countries 2014
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Number of tourist arrivals in Lahaul and Spiti in India 2013-2022
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Average length of bookings during the holiday season in Poland 2019-2023
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Average price per night for two people in Poland 2019-2023
U.S. Discord engagement frequency 2023, by age group
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U.S. Discord engagement frequency 2023, by ethnicity

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