According to a July 2020 study, roughly half of the surveyed travelers worldwide used the web as a source of inspiration for vacations. Meanwhile, talking to friends and family was a source of inspiration for 36 percent of respondents, and 16 percent of the survey sample used celebrity and influencer social media channels.
Sources of vacation inspiration preferred by travelers worldwide as of July 2020
adults who have traveled for business or leisure in the past 12 months and were planning to travel in the next 12 months (if/once travel restrictions are lifted)
Method of interview
Online survey
Supplementary notes
*The survey sample included: 999 respondents from the United States, 496 from Canada, 497 from Mexico, 997 from Colombia, 999 from Brazil, 499 from Argentina, 995 from Australia, 499 from New Zealand, 999 from Spain, 996 from Italy, 996 from France, 999 from the United Kingdom, 996 from Germany, 498 from Netherlands, 499 from Denmark, 499 from Sweden, 498 from Croatia, 1,001 from Russia, 498 from Israel, 997 from India, 994 from China, 499 from Hong Kong, 497 from Thailand, 496
from Singapore, 499 from Taiwan, 997 from South Korea, 500 from Vietnam, and 995 from Japan.
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Booking.com. (October 20, 2020). Sources of vacation inspiration preferred by travelers worldwide as of July 2020 [Graph]. In Statista. Retrieved December 14, 2024, from https://www.statista.com/statistics/1239121/main-sources-of-vacation-inspiration-worldwide/
Booking.com. "Sources of vacation inspiration preferred by travelers worldwide as of July 2020." Chart. October 20, 2020. Statista. Accessed December 14, 2024. https://www.statista.com/statistics/1239121/main-sources-of-vacation-inspiration-worldwide/
Booking.com. (2020). Sources of vacation inspiration preferred by travelers worldwide as of July 2020. Statista. Statista Inc.. Accessed: December 14, 2024. https://www.statista.com/statistics/1239121/main-sources-of-vacation-inspiration-worldwide/
Booking.com. "Sources of Vacation Inspiration Preferred by Travelers Worldwide as of July 2020." Statista, Statista Inc., 20 Oct 2020, https://www.statista.com/statistics/1239121/main-sources-of-vacation-inspiration-worldwide/
Booking.com, Sources of vacation inspiration preferred by travelers worldwide as of July 2020 Statista, https://www.statista.com/statistics/1239121/main-sources-of-vacation-inspiration-worldwide/ (last visited December 14, 2024)
Sources of vacation inspiration preferred by travelers worldwide as of July 2020 [Graph], Booking.com, October 20, 2020. [Online]. Available: https://www.statista.com/statistics/1239121/main-sources-of-vacation-inspiration-worldwide/