Select aspects of travel influenced by social media in the U.S. 2016, by generation

This statistic shows the select aspects of travel influenced by social media in the United States in 2016, by generation. During the survey, 24 percent of Millennials stated that their hotel choice was significantly influenced by posts on social media.

Which aspects of your trips are significantly influenced by what is posted on social media sites?

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Release date

November 2016


United States

Survey time period

September 15 to 24, 2016

Number of respondents

1,721 (Millennials: 382) (Gen X: 410) (Baby Boomers: 928)

Age group

19 years and older

Special properties

travelers who have taken at least one trip 50 miles or more away from home, with a two night stay, in the past two years

Method of interview

Online survey

Supplementary notes

Millennials aged 19-35
GenX aged 36-51
Baby Boomers aged 52 years and up.

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