Data protection

Which Country Is Most Worried About Data Use Online?

In August 1991, the world’s first ever web page was published online. Now, more than three decades later, the internet is estimated to serve some 5.16 billion people, with a global internet penetration rate of 64.4 percent.

But along with the many benefits of the online world and our increased interconnectivity also come risks. This includes phishing, when bad actors try to obtain private data such as banking details from users by sending bogus emails that impersonate companies or public bodies, as well as attempts to breach and leak databases that hold personal information for subsequent identity theft or scams using credit cards.

The following chart uses data from Statista’s Consumer Insights survey to show where the question of the misuse of their personal data is a common concern. It reveals that out of the selected countries, a bigger share of Spanish respondents were concerned (56 percent) than the other polled countries, followed by Chile (50 percent), and Mexico (48 percent). Meanwhile, under a third of respondents shared the same concern in the United States (27 percent), South Africa (28 percent) and the United Kingdom (28 percent).

Description

This chart shows the share of internet users who are concerned about their data being misused online.

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Share of internet users worldwide concerned about improper use of their personal data in 4th quarter 2025, by country
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Share of people having concerns about data misuse on the internet in 53 countries & territories worldwide, as of January 2025
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Share of internet users worldwide concerned about misuse of their personal data from 3rd quarter 2020 to 2nd quarter 2025
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Share of internet users in Finland concerned about their personal data being misused on the internet in 2023 and 2024
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Concerns over online data privacy for smartphone users in selected markets worldwide as of 3rd quarter 2021
Share of internet users worldwide concerned about online data privacy as of 3rd quarter 2022

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