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In Hotel Distribution Every Channel Matters
According to Skift, direct hotel booking channels, such as booking via the hotel's website, via email or over the phone, contribute the most to hotel bookings worldwide. By 2030, 681 billion U.S. dollars worth of total gross bookings are estimated to come from such channels. Online travel platforms, such as Booking.com, are another major source of hotel bookings.
Description
This graphic shows the value of total gross bookings in the global hotel industry by channel.
Gross travel bookings value worldwide from 2019 to 2025, with a forecast for 2026, by channel (in billion U.S. dollars)
Distribution of hotel room nights booked by channel in the United States in Q3 2016
Distribution of hotel overnight bookings in Europe in 2019, by channel
Revenue share of the hotel market worldwide from 2017 to 2030, by sales channel
Total hotel gross bookings via travel agencies in the United States from 2016 to 2021 (in billion U.S. dollars)
Market share of hotel overnight booking distribution channels in Germany in 2021
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