In Europe, travelers make most of their hotel bookings directly with the hotel. In 2021, 58% of hotel bookings in Europe were made via direct channels such as the online booking engine on the hotel’s home page, as well as more traditional channels such as phone calls. Indirect channels such as online travel platforms also play a big part in generating bookings in Europe.
Most Hotel Bookings in Europe Are Made Directly Between the Guest and the Property
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Description
This graphic shows that most hotel bookings in Europe are made directly between the guest and the property.
