Back-to-school

Back to School By The Numbers

The sun has set on another summer and pupils across the U.S. are gearing up for the start of the new school year. As the schools prepare to throw open their doors, parents are preparing to open their wallets. This time of year is expensive for parents with average back-to-school spending per household set to each $674. Nationwide, total back-to-school spending will hit $27.3 billion, according to the National Retail Federation.

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This chart shows some of the key numbers behind back-to-school in the U.S.

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Ways in which back-to-school shoppers are reacting to tariffs in the U.S. 2025
Attitudes towards back-to-school shopping in the U.S. in 2025
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Share of parents who think they have to buy too many back-to-school items U.S. 2025
Ways consumers make back-to-school shopping more affordable in the U.S. 2024-2025
Back-to-school budget in the United States in 2025, by category
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Payment methods for back-to-school shopping in the United States in 2024 and 2025

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