Back-to-school

Back to School By The Numbers

The sun has set on another summer and pupils across the U.S. are gearing up for the start of the new school year. As the schools prepare to throw open their doors, parents are preparing to open their wallets. This time of year is expensive for parents with average back-to-school spending per household set to each $674. Nationwide, total back-to-school spending will hit $27.3 billion, according to the National Retail Federation.

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This chart shows some of the key numbers behind back-to-school in the U.S.

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Attitudes towards back-to-school shopping in the U.S. in 2025
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Ways in which back-to-school shoppers are reacting to tariffs in the U.S. 2025
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Most popular methods for back-to-school shopping in Canada in 2025
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When people expect to shop for back-to-school season in Canada in 2025
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Most influential social media sites for back-to-school shopping in Canada in 2025
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Back-to-school supplies consumers planned to purchase in Canada in 2025

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