About 17 percent of shoppers said that classroom lists and school requirements influenced 26 to 50 percent of their back-to-school purchases in 2016.
U.S. consumers planned to use various methods of payments when purchasing back-to-school items: around 49 percent of U.S. consumers planned to use debit or check card payment in 2016. A 2015 survey found out, that mobile payment or digital wallet services are still in their infancy: some 93 percent of U.S. consumers indicated not to use those services.
When it comes to snacks consumed during the school day, many U.S. school kids indicated to prefer salty snacks. In 2015, the dollar sales of salty snacks during the back-to-school season in the U.S. amounted to 6.7 billion U.S. dollars.
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