Back-to-school - Statistics & Facts

As students brace themselves to say goodbye to their summer freedom and head back to school, their parents brace themselves to say goodbye to their paycheck.

In the United States, parents and children are planning to spend some 26.2 billion U.S. dollars in the 2019 back-to-school shopping season, which typically takes place in the summer and early autumn. A survey of U.S. consumers who plan to do back-to-school shopping found that the most popular time to do so is late July to early August.

In 2019, the planned back-to-school expenditure among U.S. consumers amounted to about 700 U.S. dollars on average. Studies show that U.S. parents planned the highest expenditures for technology, clothing and accessories in 2019.

U.S. consumers planned to use various methods of payments when purchasing back-to-school items: around 48 percent of U.S. consumers planned to use debit or check card payment in 2017. A 2019 survey found that among American consumers planning to shop for back-to-school supplies, 49 percent will likely use their smartphone to make a payment.

Compared to their younger counterparts, teenage consumers tend to spend significantly more on back-to-school supplies. In 2017, American teens planned to spend a total of 1.06 billion U.S. dollars on school supplies , while pre-teen expenditure on school supplies only amounted to some 660 million U.S. dollars.

Interesting statistics

In the following 4 chapters, you will quickly find the 31 most important statistics relating to "Back-to-school ".

Back-to-school market

Dossier on the topic

All important statistics are prepared by our experts – available for direct download as PPT & PDF!

Important key figures

The most important key figures provide you with a compact summary of the topic of "Back-to-school " and take you straight to the corresponding statistics.

Consumer behavior

Time period and location of shopping


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