Back-to-school - statistics & facts

As students brace themselves to say goodbye to their summer freedom and head back to school, their parents brace themselves to say goodbye to their paycheck.

In the United States, parents, guardians, and children are planning to spend over 30 billion U.S. dollars in the 2020 back-to-school shopping season, which typically takes place in the summer and early autumn. A survey of U.S. consumers who plan to do back-to-school shopping found that the most popular time to do so is late July to early August.

In 2020, the planned back-to-school expenditure among U.S. consumers amounted to nearly 800 U.S. dollars on average. Studies show that U.S. parents planned the highest expenditures for electronic equipment, clothing, and accessories in 2020. Some of the most common electronics needed for school (i.e., e-learning supplies), included laptops, headphones and speakers, and other electronics accessories.

A 2019 survey found that among American consumers planning to shop for back-to-school supplies, roughly half will likely use their smartphone to make a payment, get price information, or access a retailer's website. One year later, about a quarter of parents stated they were planning to use social media websites in order to assist in their back-to-school shopping. Most of 2020's moms believed they would be paying more than or about the same amount as last year for their children's supplies. Only about one in ten believed it may be cheaper.

Key figures

The most important key figures provide you with a compact summary of the topic of "Back-to-school " and take you straight to the corresponding statistics.

Consumer behavior

Time period and location of shopping

Interesting statistics

In the following 4 chapters, you will quickly find the {amountStatistics} most important statistics relating to "Back-to-school ".

Back-to-school market

Dossier on the topic

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Back-to-school - statistics & facts

As students brace themselves to say goodbye to their summer freedom and head back to school, their parents brace themselves to say goodbye to their paycheck.

In the United States, parents, guardians, and children are planning to spend over 30 billion U.S. dollars in the 2020 back-to-school shopping season, which typically takes place in the summer and early autumn. A survey of U.S. consumers who plan to do back-to-school shopping found that the most popular time to do so is late July to early August.

In 2020, the planned back-to-school expenditure among U.S. consumers amounted to nearly 800 U.S. dollars on average. Studies show that U.S. parents planned the highest expenditures for electronic equipment, clothing, and accessories in 2020. Some of the most common electronics needed for school (i.e., e-learning supplies), included laptops, headphones and speakers, and other electronics accessories.

A 2019 survey found that among American consumers planning to shop for back-to-school supplies, roughly half will likely use their smartphone to make a payment, get price information, or access a retailer's website. One year later, about a quarter of parents stated they were planning to use social media websites in order to assist in their back-to-school shopping. Most of 2020's moms believed they would be paying more than or about the same amount as last year for their children's supplies. Only about one in ten believed it may be cheaper.

Interesting statistics

In the following 4 chapters, you will quickly find the {amountStatistics} most important statistics relating to "Back-to-school ".

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