As students in the United States brace themselves to say goodbye to their summer freedom and head back to school, parents are bracing themselves to say goodbye to their paycheck. During 2023's back-to-school (BTS) shopping season, which typically takes place in the summer and early autumn, American parents, guardians, and children were planning to spend an estimated total of 41.5 billion U.S. dollars. In other words, back-to-school expenditures were expected to be higher than ever. This would equate to roughly 890 U.S. dollars in school supply expenses per American household.
What are parents buying?
Some of the most common educational necessities bought by guardians of school children include clothing and accessories, as well as school supplies, such as books, pens, backpacks, and more. Over the years, however, the number of people buying school-necessitated electronics has increased significantly: on average, about 70 percent parents in the United States planned to buy computer-related equipment in 2023, an increase of nearly 15 percent compared to a decade earlier. Another popular option among parents are preconfigured supply kits provided by their children’s school. In addition to the fact that they are sometimes mandatory, several shoppers said they bought such kits because they are cost-effective and convenient.
School costs and inflation
When asked how much of a role inflation would play in regard to their back-to-school shopping plans, approximately two-thirds of surveyed consumers said it would impact them more in 2023, compared to the previous year. Only one in fifty American households was convinced inflation would impact them less that year. As a result of the state of the economy, more back-to-school shoppers planned to implement money-saving strategies. For instance, about 45 percent of parents intended to do more comparative shopping online and to shop more during sales periods. Back in 2019, only about 30 percent of survey respondents planned to incorporate these game plans.
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Research expert covering shopping behavior, sports and leisure retail, and the subscriptions and direct selling industry