Samsung Extends Its Lead in Stalling TV Market

Global LCD TV shipments declined for the second consecutive quarter in Q2 2012. According to NPD’s DisplaySearch, 44.12 million LCD TVs were shipped between April and June, down 2 percent from last year’s second quarter.

In the first quarter, LCD shipments had declined for the first time ever. Plasma TV shipments fell for the sixth straight quarter indicating that the flat-panel TV market might be saturated. However, NPD reports ongoing growth in demand for 40+ inch TVs and TVs with advanced features such as 3D.

Samsung managed to extend its lead in the flat-panel TV market. In the second quarter, the Korean electronics giant accounted for 28.5 percent of the industry’s revenues, up from 25.9 percent in the past quarter.

Meanwhile the top three Japanese brands Sony, Panasonic and Sharp were all hit by collapsing domestic demand and saw their TV revenues decline by more than 30 percent.

Description

This chart shows the market share of leading TV manufacturers in the global flat-panel TV market.

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Market share of leading TV manufacturers worldwide from January to November 2024 to January to November 2025, by sales volume
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Television unit shipments worldwide from 2015 to 2025 (in millions)
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Market share of leading LCD TV manufacturers worldwide from 2019 to 2022, by sales volume
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TV global market share of Samsung Electronics from 2016 to 2025, based on unit sales
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Global television market share of LG Electronics from 2017 to 2025
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Global market share of South Korean display manufacturers from 2006 to 2024

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