The Tablet Market Is Increasingly Fragmented

The global tablet market grew 11% in the second quarter 2014, according to market research firm IDC. Shipments reached 49.3 million as more and more small vendors enter the market and take a chunk out of the large vendors' market share. The Top 5 tablet vendors combined accounted for 56% of global tablet shipments in the past quarter, down from 74% in Q2 2012 and 63% in Q2 2013. Most of that market share was forfeited by market leader Apple, whose share of shipments dropped from 60% in Q2 2012 to 27% in the most recent quarter.

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This chart shows tablet market share of the five largest tablet vendors in the second quarter of 2014.

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Amazon's tablet market share in Europe 2012-2023

Huawei's tablet market share in Europe 2019-2023

Samsung's tablet market share in Europe 2012-2023

Apple's tablet market share in Europe 2012-2023

Samsung's tablet market share in Brazil 2012-2023

Lenovo tablet market share worldwide 2012-2024, by quarter

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The Tablet Market Is Increasingly Fragmented