Television shipments worldwide forecast 2011-2019

Television shipments amounted to 221 million units worldwide in 2018, an increase of around 2.9 percent on the year prior. Shipment volumes were expected to rise again in 2019, with 226 million TVs forecast to ship that year.

Which technologies are fueling global TV market growth?

The global TV market’s recent growth is driven by advanced technologies such as smart, OLED, and QLED TVs, as well as 4K and 8K resolution. As new TV sets provide customers with a variety of comfortable features, people around the world update their devices according to the latest technological standards. Smart TVs have started to outperform traditional TVs in recent years, allowing users to access the web and stream their favorite programs. In the following years, 8K ultra HDTV shipments will also grow considerably worldwide, as more brands are getting behind the technology.

World Cup pushed global TV shipments in 2018

Worldwide TV shipments saw the strongest growth rate of the decade in 2018. One of the major reasons for this rise was the FIFA World Cup that was held from June to July 2018. Major sports events attract large audience figures, and as the Football World Cup was broadcast live around the world, a combined 3.57 billion viewers tuned in to watch. This interest resulted in a sales surge of richly featured TV sets, as consumers upgraded their TVs for the event. That year, TVs with 4K resolution or above accounted for almost 50 percent of all global unit sales.

Television unit shipments worldwide from 2011 to 2019

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Release date

March 2019



Survey time period

2011 to 2018

Supplementary notes


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Statistics on "TV technology"

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