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Snap's IPO valuation in context

Snap Is More Valuable Than These Household Names

Snapchat

After its share price soared 44 percent on its first trading day, Snap is now valued at $28.3 billion. That is nearly 70 times its total revenue for 2016. Even for a fast-growing tech company that is a lot. Facebook in comparison has a price-to-sales ratio of around 14.

As our chart illustrates, Snap is now valued considerably higher than many American household names. That includes companies such as Kellog’s and Harley-Davidson that have been around for decades and probably will be for decades to come.

Description

This chart compares Snap's IPO valuation to the market capitalization of selected well-known U.S. companies.

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Market valuation of selected tech companies at IPO and November 19, 2019 (in billion U.S. dollars)
Estimated valuation of selected social media platforms at their entrance in the public market as of March 2024 (in billion U.S. dollars)
Median company valuation before initial public offering (IPO) in the United States from 2005 to 2024 (in million U.S. dollars)
Ranking of Internet companies by highest market capitalization as of May 2024 (in billions of U.S. dollars)
Ranking of the 20 companies that make up the Nasdaq with the highest market capitalization value in March and April 2025 (in billions of U.S. dollars)
Market capitalization of the largest U.S. internet companies as of October 9, 2026 (in billion U.S. dollars)

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