Conservative Party

Did people even hear the 'strong and stable' soundbite?

UK Prime Minister Theresa May would like her party to be seen as "strong and stable" during the election campaign. She has repeated the slogan regularly in campaign speeches and interviews but how many people are actually aware of it? A recent YouGov poll has found that only 15 percent of the British public are aware of the slogan. Among those who pay a high level of attention to politics, awareness goes up to just 39 percent. Read more on the Independent.

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This chart shows the % of people who remember hearing the Conservative Party's 'strong and stable' soundbite.

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