Super Luxury Car Sales

Super Luxury Car Sales Are Booming

The global billionaire population has continued to expand steadily in recent years and sales of their favourite luxury items have also continued unabated. According to JATO statistics, super luxury cars are in huge demand with a record 28,500 of them sold in 2016. That's a 15.9 percent increase on 2015 with the Chinese market in particular experiencing a whopping growth in sales of 54.2 percent.

Bentley and Ferrari were the dominant forces in the segment last year, with a market share of 37 and 24 percent respectively. The most popular models last year were all Bentleys: the Continental came first, with the Flying Spur second and the Bentayga rounding off the top three. The United States had the highest global sales volume at 30 percent and 8,377 vehicles sold. The UK was in second place with 4,600 vehicles sold while China's recent surge has seen it roar into third place with sales surpassing the 4,400 mark.

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This chart shows super luxury car sales and the global billionaire population by year.

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Volume of high luxury vehicle sales in China from 2015 to 2018 (in 1,000s)
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Selected luxury car brands ranked by global sales in 2020 (in thousands of units)
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Number of vehicles in high luxury segment sold in China from 2011 to November 2017, by brand (in 1,000s)
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Number of ultra-luxury passenger vehicles sold in China from 2007 to 2015, by brand
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Luxury car sales in 2016, by marque (in million units)
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Best-selling luxury car brands: global sales in FY 2024 (in million units)

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