Netflix's Share Price Almost Quadrupled in 2013
One and a half years ago, we asked the question whether Netflix’s stock had finally hit rock bottom. A year before that, in July 2011, Netflix CEO Reed Hastings had announced a new pricing model that separated its streaming service from DVD-rentals. Hastings had insisted that the change was necessary to ensure his company’s future success, but Netflix’s stock began tumbling nonetheless. Within a year, Netflix’s share price dropped almost 80 percent and the company’s future was in doubt.
It turns out that Hastings was exactly right back in 2011. Today Netflix is looking better than ever. The company is dominating the flourishing streaming market and its stock price almost quadrupled during 2013. Even though 2013 was a good year for most public tech companies, Netflix stands out as the clear winner because its CEO was brave enough to make an unpopular decision at a time when it had to be made.
Number of Netflix subscribers worldwide in 2020, by country (in 1,000s)
Number of Netflix subscribers 2020, by country
Most common subscription video on demand (SVoD) combinations among multiple subscribers in the United States in 2nd quarter 2014
Most common SVOD combinations in the U.S. 2014
Netflix advertising spending in the United States in 2012 and 2013 (in million U.S. dollars)
Netflix: advertising spending in the U.S. 2012-2013
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