Google and Facebook Dominate Booming Mobile Ad Market

from
,

Facebook's late push into mobile advertising is paying off big time. Less than two years after the company began serving targeted ads to mobile users, the social network is by far the second largest player in the quickly growing market. eMarketer expects Facebook to rake in $6.8 billion from mobile ad sales this year, trailing only Google which remains the clear industry leader.

eMarketer's data shows how heavily concentrated the mobile ad market is. In the past year, the Top 4 ad publishers accounted for more than 70 percent of mobile ad revenues and, perhaps even more impressively, Google and Facebook alone pocketed two thirds of every dollar spent on mobile advertising in 2013.



Infographic: Google and Facebook Dominate Booming Mobile Ad Market | Statista
Related Infographics
  • Twitter
    Twitter's Growth Pales in Comparison to Facebook's

    This chart compares Twitter's recent user growth to Facebook's user growth between 2009 and 2010.

  • Facebook
    Facebook Struggles to Monetize Emerging Market Users

    This chart illustrates Facebook’s trouble to monetize users outside of North America and Europe.

  • Facebook
    Facebook suffered a fall in usage last year

    This chart shows growth in members and active users on social platforms in 2014.

  • Google
    Google Among Top Lobbying Spenders in 2014

    This chart shows the top 10 lobbying spenders in the United States in 2014.

  • Global economy
    2014's 10 Biggest VC Deals Were Worth Nearly $50 Billion

    This chart shows the largest venture capital backed exits in the United States in 2014.

More info on this topic
You may also be interested in...
Infographic Newsletter

Statista offers daily infographics about trending topics covering Media and Society.

Download & Reference

FAQ
Who may use the "Chart of the Day"?
The Statista "Chart of the Day", made available under the Creative Commons License CC BY-ND 3.0, may be used and displayed without charge by all commercial and non-commercial websites. Use is, however, only permitted with proper attribution to Statista.

Which topics are covered by the "Chart of the Day"?
The Statista "Chart of the Day" currently focuses on two sectors: "Media and Technology", updated daily and featuring the latest statistics from the media, internet, telecommunications and consumer electronics industries; and "Economy and Society", , which inlcudes current data from the United States and around the world relating to economic and political issues as well as sports and entertainment.

Can Statista create customized charts?
Absolutely! For information on tailor-made and sector-specific Charts of the Day, please contact Jan Ahrens
(jan.ahrens@statista.com).