Google and Facebook Dominate Booming Mobile Ad Market

from
,

Facebook's late push into mobile advertising is paying off big time. Less than two years after the company began serving targeted ads to mobile users, the social network is by far the second largest player in the quickly growing market. eMarketer expects Facebook to rake in $6.8 billion from mobile ad sales this year, trailing only Google which remains the clear industry leader.

eMarketer's data shows how heavily concentrated the mobile ad market is. In the past year, the Top 4 ad publishers accounted for more than 70 percent of mobile ad revenues and, perhaps even more impressively, Google and Facebook alone pocketed two thirds of every dollar spent on mobile advertising in 2013.



Infographic: Google and Facebook Dominate Booming Mobile Ad Market | Statista
Related Infographics
  • Wearable Technology
    Analysts Bullish on Smartwatches, Cautious on VR Breakthrough

    This chart shows a forecast of worldwide wearable device sales between 2015 and 2017.

  • Google
    Google Overtakes Apple as Most Valuable Company

    This chart illustrates Google's rise to become the world's most valuable company.

  • Google
    Lobbying Expenditure by U.S. Tech Companies

    This chart shows how much money U.S. tech companies spent on lobbying in 2015.

  • IBM
    Top 10 U.S. Patent Recipients

    This chart shows the ten companies that were awarded the most patents in the United States in 2015.

  • Mobile messenger apps
    WhatsApp Approaches 1 Billion Users

    This chart shows WhatsApp's user growth.

Infographic Newsletter

Statista offers daily infographics about trending topics covering Media and Society.

Download & Reference

FAQ
Who may use the "Chart of the Day"?
The Statista "Chart of the Day", made available under the Creative Commons License CC BY-ND 3.0, may be used and displayed without charge by all commercial and non-commercial websites. Use is, however, only permitted with proper attribution to Statista.

Which topics are covered by the "Chart of the Day"?
The Statista "Chart of the Day" currently focuses on two sectors: "Media and Technology", updated daily and featuring the latest statistics from the media, internet, telecommunications and consumer electronics industries; and "Economy and Society", which inlcudes current data from the United States and around the world relating to economic and political issues as well as sports and entertainment.

Can Statista create customized charts?
Absolutely! For information on tailor-made and sector-specific Charts of the Day, please contact Jan Ahrens
(jan.ahrens@statista.com).