Google and Facebook Dominate Booming Mobile Ad Market
Facebook's late push into mobile advertising is paying off big time. Less than two years after the company began serving targeted ads to mobile users, the social network is by far the second largest player in the quickly growing market. eMarketer expects Facebook to rake in $6.8 billion from mobile ad sales this year, trailing only Google which remains the clear industry leader.
eMarketer's data shows how heavily concentrated the mobile ad market is. In the past year, the Top 4 ad publishers accounted for more than 70 percent of mobile ad revenues and, perhaps even more impressively, Google and Facebook alone pocketed two thirds of every dollar spent on mobile advertising in 2013.
- Mobile advertising spending in the United States from 2011 to 2018 (in billion U.S. dollars)
Mobile advertising spending in the U.S. 2011-2018
- Importance given by marketers to challenges facing mobile advertising in the United States in 2013
Marketers' views on the challenges facing mobile advertising in the U.S. in 2013
- Mobile advertising expenditure in the United States in 2012, by category (in million U.S. dollars)
U.S. mobile ad spending in 2012, by category
- Mobile advertising spending worldwide 2010-2017Mobile advertising spending worldwide 2010-2017
- Worldwide net mobile advertising revenue of online companies 2011-2013Worldwide net mobile advertising revenue of online companies 2011-2013
- Global mobile advertising revenue 2012-2013Global mobile advertising revenue 2012-2013
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