Google and Facebook Dominate Booming Mobile Ad Market
Facebook's late push into mobile advertising is paying off big time. Less than two years after the company began serving targeted ads to mobile users, the social network is by far the second largest player in the quickly growing market. eMarketer expects Facebook to rake in $6.8 billion from mobile ad sales this year, trailing only Google which remains the clear industry leader.
eMarketer's data shows how heavily concentrated the mobile ad market is. In the past year, the Top 4 ad publishers accounted for more than 70 percent of mobile ad revenues and, perhaps even more impressively, Google and Facebook alone pocketed two thirds of every dollar spent on mobile advertising in 2013.
- Facebook: global mobile advertising revenue 2013-2021Facebook: global mobile advertising revenue 2013-2021
- Global Google mobile advertising revenues 2014-2018Global Google mobile advertising revenues 2014-2018
- Facebook: mobile advertising revenue share 2012-2015Facebook: mobile advertising revenue share 2012-2015
- Most popular Facebook fan pages 2016Most popular Facebook fan pages 2016
- Estimated weekly TV ad spend of U.S. companies October 10 to October 16, 2016Estimated weekly TV ad spend of U.S. companies October 10 to October 16, 2016
- Leading U.S. video properties 2016, by unique viewersLeading U.S. video properties 2016, by unique viewers
- Global social networks ranked by number of users 2016Global social networks ranked by number of users 2016
- Most popular product brands on Facebook 2016Most popular product brands on Facebook 2016
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