Google and Facebook Dominate Booming Mobile Ad Market
Facebook's late push into mobile advertising is paying off big time. Less than two years after the company began serving targeted ads to mobile users, the social network is by far the second largest player in the quickly growing market. eMarketer expects Facebook to rake in $6.8 billion from mobile ad sales this year, trailing only Google which remains the clear industry leader.
eMarketer's data shows how heavily concentrated the mobile ad market is. In the past year, the Top 4 ad publishers accounted for more than 70 percent of mobile ad revenues and, perhaps even more impressively, Google and Facebook alone pocketed two thirds of every dollar spent on mobile advertising in 2013.
- Facebook: global mobile advertising revenue 2013-2021Facebook: global mobile advertising revenue 2013-2021
- Global Google mobile advertising revenues 2014-2018Global Google mobile advertising revenues 2014-2018
- Facebook: mobile advertising revenue share 2012-2015Facebook: mobile advertising revenue share 2012-2015
- Most popular product brands on Facebook 2016Most popular product brands on Facebook 2016
- Potential reach of ad campaigns during Gay Pride Parade in the Netherlands 2016Potential reach of ad campaigns during Gay Pride Parade in the Netherlands 2016
- Facebook: number of monthly active users worldwide 2008-2016Facebook: number of monthly active users worldwide 2008-2016
- Facebook: number of daily active users worldwide 2011-2016Facebook: number of daily active users worldwide 2011-2016
- Global number of internet users 2005-2016Global number of internet users 2005-2016
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