Google and Facebook Dominate Booming Mobile Ad Market

by
,

Facebook's late push into mobile advertising is paying off big time. Less than two years after the company began serving targeted ads to mobile users, the social network is by far the second largest player in the quickly growing market. eMarketer expects Facebook to rake in $6.8 billion from mobile ad sales this year, trailing only Google which remains the clear industry leader.

eMarketer's data shows how heavily concentrated the mobile ad market is. In the past year, the Top 4 ad publishers accounted for more than 70 percent of mobile ad revenues and, perhaps even more impressively, Google and Facebook alone pocketed two thirds of every dollar spent on mobile advertising in 2013.



Infographic: Google and Facebook Dominate Booming Mobile Ad Market | Statista
 Report
Related Infographics
  • Online Advertising Formats
    Social Media & Content Are Top Priorities for Marketers in 2017

    This chart shows how marketing professionals plan to adjust their digital marketing budget in 2017.

  • Mergers and Acquisitions
    Exit Strategy: Most Startups Are Hoping For An Acquisition

    This chart shows the long-term goal of global tech and healthcare startups as of November 2016.

  • Facebook
    Facebook Leads the Tech Pack in Terms of Revenue Growth

    This chart compares revenue growth of selected tech companies in Q4 2016.

  • Twitter
    The State of Live Video Streaming

    This chart shows which services U.S. internet users turn to in order to stream live video.

  • Twitter
    Competitors Leave Twitter in the Dust

    This chart illustrates how many active users selected social media platforms have added in 2015 and 2016.

You may also be interested in...
Infographic Newsletter

Statista offers daily infographics about trending topics covering Media and Society.

Download & Reference
You may also be interested in...
FAQ
Who may use the "Chart of the Day"?
The Statista "Chart of the Day", made available under the Creative Commons License CC BY-ND 3.0, may be used and displayed without charge by all commercial and non-commercial websites. Use is, however, only permitted with proper attribution to Statista. When publishing one of these graphics, please include a backlink to the respective infographic URL.

Which topics are covered by the "Chart of the Day"?
The Statista "Chart of the Day" currently focuses on two sectors: "Media and Technology", updated daily and featuring the latest statistics from the media, internet, telecommunications and consumer electronics industries; and "Economy and Society", which current data from the United States and around the world relating to economic and political issues as well as sports and entertainment.

Can Statista create customized charts?
Absolutely! For information on tailor-made and sector-specific Charts of the Day, please contact Robin Hüdepohl
(robin.huedepohl@statista.com).