Google Dethrones Apple as Most Valuable Brand
Apple is no longer the world's most valuable brand. According to the latest edition of Millward Brown Optimor's annual Brandz ranking, the long-reigning champion has been dethroned by Google, one of its biggest rivals in the tech world. Apple's brand value decline 20% to $148 billion year-over-year, while Google's surged 40% to nearly $159 billion.
According to Millward Brown, the recent lack of innovation is what ultimately cost Apple the number 1 spot in the popular ranking. Google on the other hand is seen as "making-dreams-come-true-type company", which helped its brand value to thrive.
Ranked third and fourth are IBM and Microsoft, followed by the first non-tech brands McDonald's and Coca-Cola. Surprisingly, tobacco company Marlboro still made the Top 10, despite smoking being on the decline in many parts of the world.
- Brand value of the most valuable car brands worldwide 2015Brand value of the most valuable car brands worldwide 2015
- Brand value growth compared to the previous year worldwide 2010-2015, by sectorBrand value growth compared to the previous year worldwide 2010-2015, by sector
- Most valuable automotive brands worldwide by brand value 2015Most valuable automotive brands worldwide by brand value 2015
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