Google Dethrones Apple as Most Valuable Brand

from
,

Apple is no longer the world's most valuable brand. According to the latest edition of Millward Brown Optimor's annual Brandz ranking, the long-reigning champion has been dethroned by Google, one of its biggest rivals in the tech world. Apple's brand value decline 20% to $148 billion year-over-year, while Google's surged 40% to nearly $159 billion.

According to Millward Brown, the recent lack of innovation is what ultimately cost Apple the number 1 spot in the popular ranking. Google on the other hand is seen as "making-dreams-come-true-type company", which helped its brand value to thrive.

Ranked third and fourth are IBM and Microsoft, followed by the first non-tech brands McDonald's and Coca-Cola. Surprisingly, tobacco company Marlboro still made the Top 10, despite smoking being on the decline in many parts of the world.



Infographic: Google Dethrones Apple as Most Valuable Brand | Statista
Related Infographics
  • Google
    The Biggest Google Search Advertisers in the U.S.

    This charts shows the 10 biggest spenders on Google search advertising in the United States.

  • Mobile Payments
    How People Use Mobile Payments

    This chart shows which methods American smartphone and tablet owners who use mobile payment services use to pay for goods and services.

  • Amazon
    Amazon Buys Twitch For $970 Million

    This chart shows the price of selected acquisitions by Amazon from 1999 to 2014.

  • Mobile App Usage
    The Top 10 Apps in the States

    This chart shows the top 10 mobile apps by unique visitors.

  • Google
    1.1m URL Removal Requests a Day

    Mean number of URLs requested to be removed from Google search per day.

More info on this topic
You may also be interested in...
Infographic Newsletter

Statista offers daily infographics about trending topics covering Media and Society.

Download & Reference

FAQ
Who may use the "Chart of the Day"?
The Statista "Chart of the Day", made available under the Creative Commons License CC BY-ND 3.0, may be used and displayed without charge by all commercial and non-commercial websites. Use is, however, only permitted with proper attribution to Statista.

Which topics are covered by the "Chart of the Day"?
The Statista "Chart of the Day" currently focuses on two sectors: "Media and Technology", updated daily and featuring the latest statistics from the media, internet, telecommunications and consumer electronics industries; and "Economy and Society", , which inlcudes current data from the United States and around the world relating to economic and political issues as well as sports and entertainment.

Can Statista create customized charts?
Absolutely! For information on tailor-made and sector-specific Charts of the Day, please contact Jan Ahrens
(jan.ahrens@statista.com).