Google Dethrones Apple as Most Valuable Brand

from
,

Apple is no longer the world's most valuable brand. According to the latest edition of Millward Brown Optimor's annual Brandz ranking, the long-reigning champion has been dethroned by Google, one of its biggest rivals in the tech world. Apple's brand value decline 20% to $148 billion year-over-year, while Google's surged 40% to nearly $159 billion.

According to Millward Brown, the recent lack of innovation is what ultimately cost Apple the number 1 spot in the popular ranking. Google on the other hand is seen as "making-dreams-come-true-type company", which helped its brand value to thrive.

Ranked third and fourth are IBM and Microsoft, followed by the first non-tech brands McDonald's and Coca-Cola. Surprisingly, tobacco company Marlboro still made the Top 10, despite smoking being on the decline in many parts of the world.



Infographic: Google Dethrones Apple as Most Valuable Brand | Statista
Related Infographics
  • Twitter
    Twitter's Stock Price Crashes

    This chart shows Twitter's stock price in $ (adjusted close).

  • Online Advertising Formats
    Social Networks Provide Little Threat To Search Engines

    This chart shows social media and search engine's share of online advertising.

  • Mobile Payments
    Will Smartphones Replace Cash & Credit Cards?

    This chart shows how Americans think about smartphone payments replacing cash or credit card payments.

  • Apple
    Apple Reclaims Title of Most Valuable Brand

    This chart shows the results of Millward Optimor's 2015 ranking of the world's most valuable brands.

  • College & University
    The Companies Business Students Dream Of Working For

    This chart shows the percent of U.S. business undergraduates rating the following as ideal employers.

More info on this topic
You may also be interested in...
Infographic Newsletter

Statista offers daily infographics about trending topics covering Media and Society an.

Download & Reference

FAQ
Who may use the "Chart of the Day"?
The Statista "Chart of the Day", made available under the Creative Commons License CC BY-ND 3.0, may be used and displayed without charge by all commercial and non-commercial websites. Use is, however, only permitted with proper attribution to Statista.

Which topics are covered by the "Chart of the Day"?
The Statista "Chart of the Day" currently focuses on two sectors: "Media and Technology", updated daily and featuring the latest statistics from the media, internet, telecommunications and consumer electronics industries; and "Economy and Society", which inlcudes current data from the United States and around the world relating to economic and political issues as well as sports and entertainment.

Can Statista create customized charts?
Absolutely! For information on tailor-made and sector-specific Charts of the Day, please contact Jan Ahrens
(jan.ahrens@statista.com).