Google Dethrones Apple as Most Valuable Brand

by
,

Apple is no longer the world's most valuable brand. According to the latest edition of Millward Brown Optimor's annual Brandz ranking, the long-reigning champion has been dethroned by Google, one of its biggest rivals in the tech world. Apple's brand value decline 20% to $148 billion year-over-year, while Google's surged 40% to nearly $159 billion.

According to Millward Brown, the recent lack of innovation is what ultimately cost Apple the number 1 spot in the popular ranking. Google on the other hand is seen as "making-dreams-come-true-type company", which helped its brand value to thrive.

Ranked third and fourth are IBM and Microsoft, followed by the first non-tech brands McDonald's and Coca-Cola. Surprisingly, tobacco company Marlboro still made the Top 10, despite smoking being on the decline in many parts of the world.



Infographic: Google Dethrones Apple as Most Valuable Brand | Statista
 Report
Related Infographics
  • Kraft Heinz Company
    How Do Kraft Heinz And Unilever Stack Up?

    This chart pulls together key figures to compare Kraft Heinz and Unilever.

  • Facebook
    Facebook Leads the Tech Pack in Terms of Revenue Growth

    This chart compares revenue growth of selected tech companies in Q4 2016.

  • Amazon
    Amazon Leads the Race to the Cloud

    This chart shows market share figures for the cloud infrastructure market.

  • Canada
    Canada's Best Employers 2017

    This chart shows top Canadian employers as rated by 8,000 employees on a scale from 0.10.

  • Immigration/Migration
    How Tech Companies Rely on Foreign Talent

    This chart shows the number of Labor Condition Applications for H-1B visas filed by selected tech companies in fiscal year 2016.

You may also be interested in...
Infographic Newsletter

Statista offers daily infographics about trending topics covering Media and Society.

Download & Reference
You may also be interested in...
FAQ
Who may use the "Chart of the Day"?
The Statista "Chart of the Day", made available under the Creative Commons License CC BY-ND 3.0, may be used and displayed without charge by all commercial and non-commercial websites. Use is, however, only permitted with proper attribution to Statista. When publishing one of these graphics, please include a backlink to the respective infographic URL.

Which topics are covered by the "Chart of the Day"?
The Statista "Chart of the Day" currently focuses on two sectors: "Media and Technology", updated daily and featuring the latest statistics from the media, internet, telecommunications and consumer electronics industries; and "Economy and Society", which current data from the United States and around the world relating to economic and political issues as well as sports and entertainment.

Can Statista create customized charts?
Absolutely! For information on tailor-made and sector-specific Charts of the Day, please contact Robin Hüdepohl
(robin.huedepohl@statista.com).