iPad Eclipses iPhone Launch


When Apple introduced the original iPad in January 2010, many analysts were sceptical whether the new device could replicate the iPhone’s success in establishing a new product category.

Two and a half years and 100 million shipped iPads later, the answer has to be: yes!

Not only has the iPad redefined (or reignited) the tablet market, it even eclipsed the iPhone in terms of launch sales. In the first ten quarters after the iPad’s launch in April 2010, Apple shipped 98.16 million units of its popular tablet. During the same period after the iPhone’s launch in 2007, Apple shipped 33.75 million units of its popular smartphone. I.e. the iPad outsold the iPhone 3 to 1 in its first two and a half years on the market, making it one of the fastest consumer electronics launches ever.

The recently launched iPad Mini could give iPad sales another boost, as the entry price to Apple’s tablet products dropped from $399 to $329.

Infographic: iPad Eclipses iPhone Launch | Statista
Related Infographics
  • iPhone
    The Working Time Required To Buy An iPhone 6

    This chart shows the average hours of working time required to buy an iPhone 6 (16GB) in selected cities.

  • iPhone
    What Happens When Apple Releases a New iOS Version

    This chart shows iOS crash rates on different iPhone versions prior to and after the release of iOS 8 in the fall of 2014.

  • iPhone
    The iPhone Cycle

    This chart shows how Apple's share of smartphone sales in the United States and major European markets fluctuates through the year.

  • iPhone
    Apple's iPhone Business in Perspective

    This chart illustrates how large Apple's iPhone business is by comparing Apple's iPhone revenue to total revenue of other tech companies in the most recently reported fiscal quarter.

  • Online Video
    Online Video - A Billion-Dollar Opportunity

    This chart shows a forecast of digital video / music revenues in the United States.

You may also be interested in...
Infographic Newsletter

Statista offers daily infographics about trending topics covering Media and Society an.

Download & Reference

More statistics about...
Show more
Who may use the "Chart of the Day"?
The Statista "Chart of the Day", made available under the Creative Commons License CC BY-ND 3.0, may be used and displayed without charge by all commercial and non-commercial websites. Use is, however, only permitted with proper attribution to Statista.

Which topics are covered by the "Chart of the Day"?
The Statista "Chart of the Day" currently focuses on two sectors: "Media and Technology", updated daily and featuring the latest statistics from the media, internet, telecommunications and consumer electronics industries; and "Economy and Society", which inlcudes current data from the United States and around the world relating to economic and political issues as well as sports and entertainment.

Can Statista create customized charts?
Absolutely! For information on tailor-made and sector-specific Charts of the Day, please contact Jan Ahrens