iPad Eclipses iPhone Launch


When Apple introduced the original iPad in January 2010, many analysts were sceptical whether the new device could replicate the iPhone’s success in establishing a new product category.

Two and a half years and 100 million shipped iPads later, the answer has to be: yes!

Not only has the iPad redefined (or reignited) the tablet market, it even eclipsed the iPhone in terms of launch sales. In the first ten quarters after the iPad’s launch in April 2010, Apple shipped 98.16 million units of its popular tablet. During the same period after the iPhone’s launch in 2007, Apple shipped 33.75 million units of its popular smartphone. I.e. the iPad outsold the iPhone 3 to 1 in its first two and a half years on the market, making it one of the fastest consumer electronics launches ever.

The recently launched iPad Mini could give iPad sales another boost, as the entry price to Apple’s tablet products dropped from $399 to $329.

Infographic: iPad Eclipses iPhone Launch | Statista
Related Infographics
  • Apple
    Apple Claims 92% of Global Smartphone Profits

    This chart shows the estimated operating profit share of leading smartphone vendors.

  • Tablets
    The Global Tablet Market Is in Decline

    This chart shows year-over-year growth of worldwide tablet shipments.

  • Apple
    What a Difference 10 Years Make

    This chart shows Apple's revenue, net income, market capitalization and brand value in 2005 and 2015.

  • iPhone
    Where the iPhone 6s Made the Biggest Impact

    This chart shows how quickly the new iPhone models were adopted in the 12 launch markets.

  • Apple
    U.S. Tech Companies Hoard Billions in Offshore Tax Havens

    This chart shows how much money U.S. tech companies hold in offshore subsidiaries to avoid U.S. taxes.

You may also be interested in...
Infographic Newsletter

Statista offers daily infographics about trending topics covering Media and Society.

Download & Reference

More statistics about...
Show more
Who may use the "Chart of the Day"?
The Statista "Chart of the Day", made available under the Creative Commons License CC BY-ND 3.0, may be used and displayed without charge by all commercial and non-commercial websites. Use is, however, only permitted with proper attribution to Statista.

Which topics are covered by the "Chart of the Day"?
The Statista "Chart of the Day" currently focuses on two sectors: "Media and Technology", updated daily and featuring the latest statistics from the media, internet, telecommunications and consumer electronics industries; and "Economy and Society", which inlcudes current data from the United States and around the world relating to economic and political issues as well as sports and entertainment.

Can Statista create customized charts?
Absolutely! For information on tailor-made and sector-specific Charts of the Day, please contact Jan Ahrens