iPad Eclipses iPhone Launch
When Apple introduced the original iPad in January 2010, many analysts were sceptical whether the new device could replicate the iPhone’s success in establishing a new product category.
Two and a half years and 100 million shipped iPads later, the answer has to be: yes!
Not only has the iPad redefined (or reignited) the tablet market, it even eclipsed the iPhone in terms of launch sales. In the first ten quarters after the iPad’s launch in April 2010, Apple shipped 98.16 million units of its popular tablet. During the same period after the iPhone’s launch in 2007, Apple shipped 33.75 million units of its popular smartphone. I.e. the iPad outsold the iPhone 3 to 1 in its first two and a half years on the market, making it one of the fastest consumer electronics launches ever.
The recently launched iPad Mini could give iPad sales another boost, as the entry price to Apple’s tablet products dropped from $399 to $329.
Global Apple iPhone sales from 3rd quarter 2007 to 2nd quarter 2015 (in million units)
Global Apple iPhone sales 2007-2015, by quarter
Apple's iPhone revenue from 3rd quarter 2007 to 2nd quarter 2015 (in million U.S. dollars)
Apple iPhones: quarterly revenue 2007-2015
Apple's global revenue from 1st quarter 2005 to 2nd quarter 2015 (in billion U.S. dollars)
Apple: quarterly revenue 2005-2015
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