Global in-app ad spending by industry 2023

In 2023, games attracted an in-app advertising spending of more than 91 billion U.S. dollars on a global scale. The industry with the highest in-app ad expenditure was social networks, with over 126 billion dollars.

In-app advertising spending worldwide in 2023, by industry (in billion U.S. dollars)

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Supplementary notes

Data provided by Statista Market Insights are estimates. In-app advertising refers to the promotion of products or services within a mobile application and to ad spending on displaying advertisements within an application. This includes various formats, such as banner ads, interstitial ads, video ads, and native ads, that are integrated into the mobile app's user interface and appear as part of the app's content. The ads are usually shown to target users based on their preferences and online behavior.

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