Casual gaming app CPI worldwide 2020-2021, by genre and platform
Between March 2020 and February 2021, the cost per install (CPI) of casual gaming apps via iOS amounted to 4.30 U.S. dollars, compared to an overall average of 1.15 U.S. dollars for Android. The difference is most pronounced in the puzzle gaming segment, with iOS puzzle game players being four times as expensive to acquire than Android ones.