Distribution of traditional TV viewing time in the U.S. Q3 2020
Consumers from the United States aged 65 years and older watched traditional TV over six times more than 18 to-34-year-old adults in the third quarter of 2020. Adults aged 35 to 49 years viewed less traditional TV than 50 to-64-year-olds with a significant difference of 14 percent. Thus, the likelihood of a viewer to watch traditional TV increases with the his or her age in the country.