AR/VR excitement in e-commerce buying experience in 55 countries worldwide 2023
Consumers in emerging countries were more excited for virtual reality or augmented reality during online shopping than those from the United States. This reveals itself when comparing responses given in Statista's Consumer Insights from consumers in different countries in the world. Excitement was especially high in the MENA (Middle East and North Africa) and Southeast Asia regions, with one third of respondents from Vietnam and Saudi Arabia voicing their interest in AR or VR. The figures provided here are an addition to a different consumer survey on the need for virtual reality or augmented reality in e-commerce, which mostly focuses on Europe and the United States.
