Reach of leading social media and networking sites used by teenagers and young adults in the United States as of February 2016

This statistic gives information on the most popular social media sites used by teenage and young adult internet users in the United States as of February 2016. During the survey period, it was found that 66 percent of responding internet users aged 13 to 24 used social photo sharing app Instagram. Contrary to some beliefs, Facebook continues to be the most popular social media and networking site used by teenagers and young adults, aged 12 to 24 years old in 2015. Seventy-four percent of respondents currently use Facebook, followed by Instagram use with a 59 percent share and Snapchat with a 57 percent share. Yet when teens, whose average age was 16.3, rated their “most important” social network, Instagram and Twitter where given more important ratings than Facebook. These social networks are being increasingly visited via mobile devices. Nowadays, ninety-three percent of teens ages 15-17 have mobile access to the internet through a phone, tablet or other device. In North America, young adults and teenagers aged 16-24 spend the most time online via mobile, more than any other age group, spending nearly 200 minutes per day on a mobile device. Teen and Millennial age groups now spend almost as much time on mobile devices as they do on a PC/laptop/tablet. Among high school graduates, when on their mobile devices, the most popular social networks and apps include text messaging, followed by Instagram, then Facebook and Snapchat. Even as the relative importance of Facebook may dwindle among teens and others as they start using multiple social media sites, this however, does not signify that they use Facebook less. It remains dominate across the different age brackets.

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 Percentage of respondents
Snapchat 72%
Facebook 68%
Instagram 66%
Twitter 36%
Kik 29%
Pinterest 27%
Vine 26%
Tumblr 24%
Google Plus 21%
WhatsApp 10%
LinkedIn 9%
Tinder 4%
Source information for logged in users only.
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