According to a survey conducted by Rakuten Insight in China in 2023 on social commerce, 81 percent of respondents who bought things through social media answered that they used Douyin for purchases during the last 12 months. Approximately 70 percent stated that they have used Pinduoduo to do the same.
Most commonly used social media platform for purchases during the last 12 months in China as of February 2023
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Rakuten Insight. (March 15, 2023). Most commonly used social media platform for purchases during the last 12 months in China as of February 2023 [Graph]. In Statista. Retrieved November 10, 2024, from https://www.statista.com/statistics/1375116/china-social-media-platforms-used-for-social-commerce/
Rakuten Insight. "Most commonly used social media platform for purchases during the last 12 months in China as of February 2023." Chart. March 15, 2023. Statista. Accessed November 10, 2024. https://www.statista.com/statistics/1375116/china-social-media-platforms-used-for-social-commerce/
Rakuten Insight. (2023). Most commonly used social media platform for purchases during the last 12 months in China as of February 2023. Statista. Statista Inc.. Accessed: November 10, 2024. https://www.statista.com/statistics/1375116/china-social-media-platforms-used-for-social-commerce/
Rakuten Insight. "Most Commonly Used Social Media Platform for Purchases during The Last 12 Months in China as of February 2023." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1375116/china-social-media-platforms-used-for-social-commerce/
Rakuten Insight, Most commonly used social media platform for purchases during the last 12 months in China as of February 2023 Statista, https://www.statista.com/statistics/1375116/china-social-media-platforms-used-for-social-commerce/ (last visited November 10, 2024)
Most commonly used social media platform for purchases during the last 12 months in China as of February 2023 [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1375116/china-social-media-platforms-used-for-social-commerce/
