Mobile audience reach of leading smartphone apps in the United States as of February 2018

Reach of most popular U.S. smartphone apps 2018 This statistic provides information on the most popular smartphone apps in the United States in February 2018, ranked by mobile audience reach. That month, the Google Maps app was accessed by 65.5 percent of mobile audiences. Facebook, the most popular social network in the U.S., was ranked first with 80.6 percent reach.
Mobile apps are one of the most popular features on smartphones. According to a recent survey of smartphone users in the United States, the most popular types of smartphone apps which are used on a daily basis reside in the social and communication category, followed by gaming and entertainment apps. Word-of-mouth recommendation is a very strong factor when deciding on what applications to download. Current data on the average active app usage in the United States reveals that U.S. smartphone users actively use 26.7 mobile apps every month. The average monthly time spent on mobile apps by smartphone users in the United States amounts to 2,451 minutes every month.
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Share of mobile audience reached
Facebook80.6%
YouTube76%
Google Search68.3%
Facebook Messenger67.8%
Google Maps65.5%
Snapchat60.6%
Instagram54.5%
Gmail54.1%
Google Play53.2%
Amazon Mobile45%
Google Drive40.2%
Pandora Radio37%
Pinterest32%
Google Photos31.9%
Apple News29%
Share of mobile audience reached
Facebook80.6%
YouTube76%
Google Search68.3%
Facebook Messenger67.8%
Google Maps65.5%
Snapchat60.6%
Instagram54.5%
Gmail54.1%
Google Play53.2%
Amazon Mobile45%
Google Drive40.2%
Pandora Radio37%
Pinterest32%
Google Photos31.9%
Apple News29%

© Statista 2018

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This statistic provides information on the most popular smartphone apps in the United States in February 2018, ranked by mobile audience reach. That month, the Google Maps app was accessed by 65.5 percent of mobile audiences. Facebook, the most popular social network in the U.S., was ranked first with 80.6 percent reach.
Mobile apps are one of the most popular features on smartphones. According to a recent survey of smartphone users in the United States, the most popular types of smartphone apps which are used on a daily basis reside in the social and communication category, followed by gaming and entertainment apps. Word-of-mouth recommendation is a very strong factor when deciding on what applications to download. Current data on the average active app usage in the United States reveals that U.S. smartphone users actively use 26.7 mobile apps every month. The average monthly time spent on mobile apps by smartphone users in the United States amounts to 2,451 minutes every month.
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Release date
April 2018
Region
United States
Survey time period
February 2018
Age group
18 years and older
Special properties
iOS and Android platforms

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