Mobile audience reach of leading smartphone apps in the United States as of December 2018

Reach of most popular U.S. smartphone apps 2018 This statistic provides information on the most popular smartphone apps in the United States in December 2018, ranked by mobile audience reach. That month, the Google Maps app was accessed by 64.8 percent of mobile audiences. Facebook, the most popular social network in the United States, was ranked second with 75.7 percent reach.
Mobile apps are one of the most popular features on smartphones. According to a recent survey of smartphone users in the United States, the most popular types of smartphone apps which are used on a daily basis reside in the social and communication category, followed by gaming and entertainment apps. Word-of-mouth recommendation is a very strong factor when deciding on what applications to download. Current data on the average active app usage in the United States reveals that U.S. smartphone users actively use 26.7 mobile apps every month.
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Share of mobile audience reached
YouTube81.9%
Facebook75.7%
Google Search71.7%
Facebook Messenger65.2%
Google Maps64.8%
Gmail58%
Google Play54.6%
Snapchat53.5%
Amazon Mobile50%
Instagram47.3%
Google Drive39.9%
Pandora Radio37.2%
Google Photos36.1%
Pinterest28.6%
Apple News28.1%
Share of mobile audience reached
YouTube81.9%
Facebook75.7%
Google Search71.7%
Facebook Messenger65.2%
Google Maps64.8%
Gmail58%
Google Play54.6%
Snapchat53.5%
Amazon Mobile50%
Instagram47.3%
Google Drive39.9%
Pandora Radio37.2%
Google Photos36.1%
Pinterest28.6%
Apple News28.1%
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This statistic provides information on the most popular smartphone apps in the United States in December 2018, ranked by mobile audience reach. That month, the Google Maps app was accessed by 64.8 percent of mobile audiences. Facebook, the most popular social network in the United States, was ranked second with 75.7 percent reach.
Mobile apps are one of the most popular features on smartphones. According to a recent survey of smartphone users in the United States, the most popular types of smartphone apps which are used on a daily basis reside in the social and communication category, followed by gaming and entertainment apps. Word-of-mouth recommendation is a very strong factor when deciding on what applications to download. Current data on the average active app usage in the United States reveals that U.S. smartphone users actively use 26.7 mobile apps every month.
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Release date
February 2019
Region
United States
Survey time period
December 2018
Age group
18 years and older
Special properties
iOS and Android platforms
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