Mobile audience reach of leading smartphone apps in the United States as of August 2016

This statistic provides information on the most popular smartphone apps in the United States in August 2016, ranked by mobile audience reach. That month, the Google Maps app was accessed by 58.4 percent of mobile audiences. Facebook, the most popular social network in the U.S., was ranked first with 79.7 percent reach.


Mobile apps are one of the most popular features on smartphones. According to a recent survey of smartphone users in the United States, the most popular types of smartphone apps which are used on a daily basis reside in the social and communication category, followed by gaming and entertainment apps. Word-of-mouth recommendation is a very strong factor when deciding on what applications to download. Current data on the average active app usage in the United States reveals that U.S. smartphone users actively use 26.7 mobile apps every month. The average monthly time spent on mobile apps by smartphone users in the United States amounts to 2,451 minutes every month.

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 Share of mobile audience reached
Facebook 79.7%
Facebook Messenger 72.7%
YouTube 65.1%
Google Maps 58.4%
Google Search 54.1%
Google Play 52.2%
Gmail 46.6%
Instagram 45%
Pandora Radio 40.1%
Google Calendar 40%
Amazon Mobile 37.5%
Snapchat 34.6%
Apple Music* 34%
Apple Maps 32.2%
Google Drive 30.1%
Source information for logged in users only.
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