Mobile audience reach of leading smartphone apps in the United States as of December 2017

Reach of most popular U.S. smartphone apps 2017 This statistic provides information on the most popular smartphone apps in the United States in December 2017, ranked by mobile audience reach. That month, the Google Maps app was accessed by 66.9 percent of mobile audiences. Facebook, the most popular social network in the U.S., was ranked first with 79.9 percent reach.
Mobile apps are one of the most popular features on smartphones. According to a recent survey of smartphone users in the United States, the most popular types of smartphone apps which are used on a daily basis reside in the social and communication category, followed by gaming and entertainment apps. Word-of-mouth recommendation is a very strong factor when deciding on what applications to download. Current data on the average active app usage in the United States reveals that U.S. smartphone users actively use 26.7 mobile apps every month. The average monthly time spent on mobile apps by smartphone users in the United States amounts to 2,451 minutes every month.
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Share of mobile audience reached
Facebook 79.9%
YouTube 76.8%
Google Search 69.9%
Google Maps 66.9%
Facebook Messenger 66.5%
Snapchat 62.2%
Instagram 56.1%
Gmail55.8%
Google Play 54.2%
Amazon Mobile 49.2%
Pandora Radio 40.2%
Google Drive39.9%
Google Photos35.2%
Pinterest32.4%
Apple New28.1%
Share of mobile audience reached
Facebook 79.9%
YouTube 76.8%
Google Search 69.9%
Google Maps 66.9%
Facebook Messenger 66.5%
Snapchat 62.2%
Instagram 56.1%
Gmail55.8%
Google Play 54.2%
Amazon Mobile 49.2%
Pandora Radio 40.2%
Google Drive39.9%
Google Photos35.2%
Pinterest32.4%
Apple New28.1%

© Statista 2018

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This statistic provides information on the most popular smartphone apps in the United States in December 2017, ranked by mobile audience reach. That month, the Google Maps app was accessed by 66.9 percent of mobile audiences. Facebook, the most popular social network in the U.S., was ranked first with 79.9 percent reach.
Mobile apps are one of the most popular features on smartphones. According to a recent survey of smartphone users in the United States, the most popular types of smartphone apps which are used on a daily basis reside in the social and communication category, followed by gaming and entertainment apps. Word-of-mouth recommendation is a very strong factor when deciding on what applications to download. Current data on the average active app usage in the United States reveals that U.S. smartphone users actively use 26.7 mobile apps every month. The average monthly time spent on mobile apps by smartphone users in the United States amounts to 2,451 minutes every month.
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Release date
January 2018
Region
United States
Survey time period
December 2017
Age group
18 years and older
Special properties
iOS and Android platforms
Supplementary notes
*Apple Music, as it appears in comScore’s July reporting, is the same measured entity as the previously named “iTunes Radio/iCloud” that has been reported in past months’ mobile rankings. This entity, now under the new name, is referring to Apple’s native music app, which captures all music activity within that app, including listening via the streaming service, radio service and users’ personally downloaded music libraries.

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