Mobile audience reach of leading smartphone apps in the United States as of December 2016

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Share of mobile audience reached
Facebook79.9%
Facebook Messenger73.1%
YouTube68.2%
Google Search62.9%
Google Maps57.1%
Google Play52.4%
Gmail48.8%
Instagram45.7%
Snapchat42.5%
Pandora Radio41.5%
Google Calendar37.6%
Amazon Mobile36.8%
Apple Music*29.5%
Apple Maps28.2%
Google Drive26.2%
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About This Statistic

This statistic provides information on the most popular smartphone apps in the United States in December 2016, ranked by mobile audience reach. That month, the Google Maps app was accessed by 57.1 percent of mobile audiences. Facebook, the most popular social network in the U.S., was ranked first with 79.9 percent reach.


Mobile apps are one of the most popular features on smartphones. According to a recent survey of smartphone users in the United States, the most popular types of smartphone apps which are used on a daily basis reside in the social and communication category, followed by gaming and entertainment apps. Word-of-mouth recommendation is a very strong factor when deciding on what applications to download. Current data on the average active app usage in the United States reveals that U.S. smartphone users actively use 26.7 mobile apps every month. The average monthly time spent on mobile apps by smartphone users in the United States amounts to 2,451 minutes every month.

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