Effectiveness of YouTube influencers in the U.S. 2020
YouTube influencer marketing spending was estimated at 6.6 billion U.S. dollars in 2020.
Among respondents from the United States who watched YouTube influencer videos, 62 percent of interviewees aged 13 to 24 said that that a YouTube influencer endorsement made them more likely to buy a product or a service than an ad on social media. The same was true for 52 percent of interviewees aged 35 or older. Global