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Analysis by AudienceProject has revealed the social media apps which are used most often. Top of the list is Facebook, with 53 percent of the 1,757 U.S. respondents saying that they access the mobile app several times a day - pretty far ahead of its competitors. In second place is Facebook-owned messaging service WhatsApp with 44 percent. The rivalry between Snapchat and Instagram is too close to call in this regard, with Snap's app claiming a slight edge.

Description

This chart shows the share that use the following social media apps "several times a day" in the U.S. in 2017.

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Average number of times per day opening a social media on Android in the United States in August 2025
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Average daily sessions of social media apps on Android in February 2026, by platform
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Leading social media apps based on average weekly hours spent per user in the United States as of January 2023

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