According to a study of U.S. iOS users in the United States, video social apps amassed the highest number of weekly average hours spent per Gen Z user. TikTok was the leading social app in the examined period based on average weekly engagement, amassing more than 10 hours per user per week. YouTube followed, with each user in the examined demographic spending an average of 5.25 hours on the app. Instagram registered around five hours of weekly app engagement, while its presenting an active users reach of 83 percent among U.S. users aged between 18 and 25 years.
Leading social media apps based on average weekly hours spent per Gen Z user in the United States as of September 2021
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Measure Protocol. (February 18, 2022). Leading social media apps based on average weekly hours spent per Gen Z user in the United States as of September 2021 [Graph]. In Statista. Retrieved June 28, 2022, from https://www.statista.com/statistics/1245513/us-social-app-average-hours-spent/
Measure Protocol. "Leading social media apps based on average weekly hours spent per Gen Z user in the United States as of September 2021." Chart. February 18, 2022. Statista. Accessed June 28, 2022. https://www.statista.com/statistics/1245513/us-social-app-average-hours-spent/
Measure Protocol. (2022). Leading social media apps based on average weekly hours spent per Gen Z user in the United States as of September 2021. Statista. Statista Inc.. Accessed: June 28, 2022. https://www.statista.com/statistics/1245513/us-social-app-average-hours-spent/
Measure Protocol. "Leading Social Media Apps Based on Average Weekly Hours Spent per Gen Z User in The United States as of September 2021." Statista, Statista Inc., 18 Feb 2022, https://www.statista.com/statistics/1245513/us-social-app-average-hours-spent/
Measure Protocol, Leading social media apps based on average weekly hours spent per Gen Z user in the United States as of September 2021 Statista, https://www.statista.com/statistics/1245513/us-social-app-average-hours-spent/ (last visited June 28, 2022)
