According to a January 2023 study of iOS users in the United States, video social apps amassed the highest number of weekly average hours of engagement. TikTok was the leading social app in the examined period based on average weekly engagement, amassing almost 10 hours per user per week. YouTube followed, with each user in the examined demographic spending an average of five hours on the app. Facebook registered around 3.8 hours of weekly app engagement, while its presenting an active users reach of 72 percent among U.S. users aged in the examined month.
Leading social media apps based on average weekly hours spent per user in the United States as of January 2023
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Average hours per week
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Measure Protocol. (April 4, 2023). Leading social media apps based on average weekly hours spent per user in the United States as of January 2023 [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/1245513/us-social-app-average-hours-spent/
Measure Protocol. "Leading social media apps based on average weekly hours spent per user in the United States as of January 2023." Chart. April 4, 2023. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/1245513/us-social-app-average-hours-spent/
Measure Protocol. (2023). Leading social media apps based on average weekly hours spent per user in the United States as of January 2023. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/1245513/us-social-app-average-hours-spent/
Measure Protocol. "Leading Social Media Apps Based on Average Weekly Hours Spent per User in The United States as of January 2023." Statista, Statista Inc., 4 Apr 2023, https://www.statista.com/statistics/1245513/us-social-app-average-hours-spent/
Measure Protocol, Leading social media apps based on average weekly hours spent per user in the United States as of January 2023 Statista, https://www.statista.com/statistics/1245513/us-social-app-average-hours-spent/ (last visited September 01, 2024)
Leading social media apps based on average weekly hours spent per user in the United States as of January 2023 [Graph], Measure Protocol, April 4, 2023. [Online]. Available: https://www.statista.com/statistics/1245513/us-social-app-average-hours-spent/