Leading social apps for Gen Z users in the U.S. 2021, by weekly usage hours
According to a study of U.S. iOS users in the United States, video social apps amassed the highest number of weekly average hours spent per Gen Z user. TikTok was the leading social app in the examined period based on average weekly engagement, amassing more than 10 hours per user per week. YouTube followed, with each user in the examined demographic spending an average of 5.25 hours on the app. Instagram registered around five hours of weekly app engagement, while its presenting an active users reach of 83 percent among U.S. users aged between 18 and 25 years.
