Retail

U.S. Christmas Spending on the Road to Recovery

American's are gearing up for a holiday season splurge not seen in the country since the days before the global financial crisis. According to an annual poll by Gallup, the average U.S. adult expects to spend a whopping $862 on gifts this Christmas - almost as much as the last peak in 2007 of $866 and the second highest amount recorded by the survey since 1999. When removing those that said they would not spend anything on gifts, the figure rises to $947.

When splitting by household income, those bringing in less than $30,000 plan to spend $343. At the other end of the scale, households earning $75,000 or more will be splashing out $1,327 on average.

Description

This chart shows the average planned spend on Christmas gifts in the U.S. from 1999 to 2017.

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Amount of money consumers in the United States expected to spend on holiday gifts from 2006 to 2025 (in U.S. dollars)
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Average Christmas expenses in the United States in 2025, by category (in U.S. dollars)
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Average planned holiday expenditure on gifts for the family in the United States from 2004 to 2021 (in U.S. dollars)
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Consumers' average holiday spending in the United States in 2018, by category and generation (in U.S. dollars)
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How much consumers in the United States planned to spend during the 2025 holiday season, by product category (in U.S. dollars)
Do you intend to spend more, less, or about the same amount of money as you spent last Christmas?

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