The Christmas season or so called holiday season is the strongest sales period of the year for retailers. It usually commences on the Thanksgiving weekend with Black Friday being the leading sales and traffic day of the whole season, and continues to the end of January. Black Friday sales are closely followed by Super Saturday, which names the Saturday occurring before Christmas Eve.
Christmas is a public holiday in the United States and is celebrated on December 25th each year. It’s known as a big economic stimulus for many people to purchase Christmas gifts for their beloved family and friends. After Christmas and New Year’s Eve, retail sales usually peak again in January as many people redeem their received Christmas gift cards and vouchers. The latest holiday consumer survey revealed that almost 48 percent of U.S. consumers plan to buy gift cards or gift certificates in 2016.
During the holiday season, many retailers extend their return policy and set special shipping deadlines for guaranteed Christmas delivery in order to improve their customer-friendly service.