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Average Christmas spending of U.S. consumers 2007-2020

In 2020, just under 60 percent of consumers in the United States intended to spend roughly the same amount of money on Christmas goods as they did in the respective previous year. nearly a third of American respondents intended to spend less for Christmas, whilst roughly one in seven expected to spend more.

Christmas in the U.S.

In the United States, Christmas is one of the biggest holidays of the year: in 2019, roughly nine out of ten Americans stated they would celebrate the holiday. Less than five percent of Americans were unsure if they would be partaking in any celebrations.

Holiday promotions

In 2020, holiday retail sales numbers in the United States reached just over 750 billion U.S. dollars, which was an increase compared to the year before. The winter holiday season includes shopping occasions, such as Black Friday and Cyber Monday. On days such as these, retail products are significantly cheaper, making them opportune moments for holiday shopping. When asked whether they would be using the holiday promotions in order to make a purchase on which they had previously held off, many senior consumers in the United States responded negatively in 2018. An estimated 75 percent of consumers aged 60 years and older did not plan to make use of any promotions.

Do you intend to spend more, less, or about the same amount of money as you spent last Christmas?

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Release date

November 2020


United States

Survey time period

November 5 to 19, 2020

Number of respondents

1,018 respondents

Age group

18 years and older

Method of interview

Telephone interview

Supplementary notes

Referring to the amount of money U.S. consumers intend to spend on Christmas, the source posed the question as follows: "Is that more, less, or about the same amount as you spent last Christmas?"
Figures may not total 100 percent due to rounding.

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Statistics on "Christmas season in the U.S."

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