Ad Spend
Digital (Finally) Killed the TV Star
In 2017, worldwide digital ad spend finally beat TV. Digital ad spend reached $209 billion worldwide while TV ad spend stood at $178 billion this year, according to research by research agency Magna Global. And the upward trend in digital ad spend is likely to increase, reaching a possible $348 billion in 2022, while TV could stall.
Description
This chart shows the worldwide digital and TV ad spending (in billion U.S. dollars)
Change in online advertising spending in Czechia 2016-2023
Online advertising spending in Hungary 2021, by sector
Online advertising spending in Czechia in 2022, by sector
Television advertising revenues in France 2017-2023
Television advertising expenditure in Sweden 2011-2022
Television advertising spending in the UK 2011-2023
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