According to the calculations, the revenue from TV advertising worldwide will reach 177.7 billion U.S. dollars in 2023, up from 166.3 billion dollars estimated for 2019. A different source projected that TV would account for 34 of the global ad revenue in 2019. It would be the second largest ad medium, behind the internet.
Global television advertising revenue from 2018 to 2022
(in billion U.S. dollars)
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Strategy+Business. (September 29, 2019). Global television advertising revenue from 2018 to 2022 (in billion U.S. dollars) [Graph]. In Statista. Retrieved July 11, 2020, from https://www.statista.com/statistics/237803/global-tv-advertising-revenue/
Strategy+Business. "Global television advertising revenue from 2018 to 2022 (in billion U.S. dollars)." Chart. September 29, 2019. Statista. Accessed July 11, 2020. https://www.statista.com/statistics/237803/global-tv-advertising-revenue/
Strategy+Business. (2019). Global television advertising revenue from 2018 to 2022 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: July 11, 2020. https://www.statista.com/statistics/237803/global-tv-advertising-revenue/
Strategy+Business. "Global Television Advertising Revenue from 2018 to 2022 (in Billion U.S. Dollars)." Statista, Statista Inc., 29 Sep 2019, https://www.statista.com/statistics/237803/global-tv-advertising-revenue/
Strategy+Business, Global television advertising revenue from 2018 to 2022 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/237803/global-tv-advertising-revenue/ (last visited July 11, 2020)
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