About This Statistic
The timeline presents a forecast of global television advertising revenues from 2016 to 2020. According to the source, the revenue from TV advertising worldwide will reach 182.7 billion U.S. dollars in 2017. A different source estimated that TV would account for 36 of the global ad revenue in 2017. It be be the second largest ad medium, behind the internet. During a global survey, 63 percent of respondents stated they trusted TV ads. This made TV the fifth most trusted ad medium.