The timeline presents a forecast of global television advertising revenues from 2018 to 2022. According to the source, the revenue from TV advertising worldwide will reach 177 billion U.S. dollars in 2019. A different source estimated that TV would account for 34 of the global ad revenue in 2019. It would be the second largest ad medium, behind the internet. During a global survey, 63 percent of respondents stated they trusted TV ads. This made TV the fifth most trusted ad medium.
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Global television advertising revenue 2018-2022
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Global television advertising revenue from 2018 to 2022 (in billion U.S. dollars)
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The timeline presents a forecast of global television advertising revenues from 2018 to 2022. According to the source, the revenue from TV advertising worldwide will reach 177 billion U.S. dollars in 2019. A different source estimated that TV would account for 34 of the global ad revenue in 2019. It would be the second largest ad medium, behind the internet. During a global survey, 63 percent of respondents stated they trusted TV ads. This made TV the fifth most trusted ad medium.
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The timeline presents a forecast of global television advertising revenues from 2018 to 2022. According to the source, the revenue from TV advertising worldwide will reach 177 billion U.S. dollars in 2019. A different source estimated that TV would account for 34 of the global ad revenue in 2019. It would be the second largest ad medium, behind the internet. During a global survey, 63 percent of respondents stated they trusted TV ads. This made TV the fifth most trusted ad medium.
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- Release date
- June 2018
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- Worldwide
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- June 2018
- Supplementary notes
- *Forecast
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- Worldwide
- Survey time period
- June 2018
- Supplementary notes
- *Forecast
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Statistics on "TV advertising in the U.S."
- Global overview
The most important statistics
- Distribution of global TV industry revenue in 2015, by source and regionGlobal TV revenue 2015, by source & region
- Global television advertising revenue from 2018 to 2022 (in billion U.S. dollars)Global television advertising revenue 2018-2022
- TV advertising spending worldwide from 2010 to 2020, by type (in billion U.S. dollars)TV ad spend worldwide 2010-2020, by type
- Distribution of TV advertising spending worldwide in 2019, by segmentGlobal TV ad spend 2019, by segment
- Compound annual growth rate of the fastest growing TV advertising markets worldwide between 2013 and 2017Fastest growing TV advertising markets worldwide between 2013 and 2017
- Compound annual growth rate of global TV advertising spending between 2013 and 2018, by platformGrowth of the global TV advertising spending 2013-2018, by platform
- Compound annual growth rate of TV advertising spending worldwide between 2014 and 2020, by regionTV ad spend CAGR 2014-2020, by region
- U.S. revenue/spending
The most important statistics
- TV advertising revenue in the United States in 2018 and 2022 (in billion U.S. dollars)TV advertising revenue in the U.S. 2018-2022
- National TV advertising spending in the United States from 2010 to 2021 (in billion U.S. dollars)National TV ad spend in the U.S. 2010-2021
- Local TV advertising spending in the United States from 2010 to 2021 (in billion U.S. dollars)Local TV ad spend in the U.S. 2010-2021
- Cable television advertising revenue in the United States from 2010 to 2019 (in billion U.S. dollars)Cable TV ad revenue in the U.S. 2010-2019
- Change in TV advertising spending in the United States from 2016 to 2018TV ad spend growth in the U.S. 2016-2018
- Change in TV advertising spending in selected formats in the United States in September 2017U.S. TV ad spend growth 2017, by format
- Share of online TV in TV advertising revenue in the United States from 2012 to 2018Share of online TV in TV advertising revenue in the U.S. 2012-2018
- National primetime TV upfront ad sales in the United States from 2008/09 to 2018/19 season (in million U.S. dollars)National primetime TV upfront ad sales in the U.S. 2008-2019
- Ad prices
The most important statistics
- Leading TV shows on broadcast TV in the United States during the 2018/19 TV season, by cost of a 30-second spot (in U.S. dollars)Priciest shows for advertisers on broadcast TV in the U.S. 2018/19
- Average cost of a 30-second TV commercial in selected formats in the United States in July 2016 (in thousand U.S. dollars)Cost of a TV commercial in the U.S. 2016
- Average price for screening a 30-second commercial during the Academy Awards from 2002 to 2017 (in million U.S. dollars)Advertising price during the Academy Awards broadcast 2002-2017
- Average cost of a 30-second TV commercial during the Grammy Awards from 2010 to 2017 (in 1,000 U.S. dollars)Average cost of a TV commercial during the Grammy Awards 2010-2017
- Average cost of a 30-second commercial during the Golden Globes from 2010 to 2017 (in thousand U.S. dollars)Golden Globes: cost of a TV commercial 2010-2017
- Average cost of an upfront TV ad unit during NBA finals from 2014 to 2018 (in 1,000 U.S. dollars)NBA finals: upfront cost of a TV commercial 2014-2018
- Average cost of a 30-second TV commercial during the NCAA championship game from 2003 to 2015 (in 1,000 U.S. dollars)March madness: cost of a TV commercial 2002-2015
- Average cost of a 30-second TV commercial during the Super Bowl from 2003 to 2018 (in million U.S. dollars)Average cost of a TV commercial during the Super Bowl 2003-2018
- Largest spenders
The most important statistics
- Leading advertisers on broadcast network TV in the United States in 2017, by ad spend (in million U.S. dollars)Largest advertisers on broadcast network TV in the U.S. 2017
- Leading advertisers on cable TV networks in the United States in 2017, by ad spend (in million U.S. dollars)Largest advertisers on cable TV networks in the U.S. 2017
- Leading advertisers at the Academy Awards in 2017 (in million U.S. dollars)Leading advertisers at the Academy Awards 2017
- Advertising spending of largest Super Bowl advertisers in 2018 (in million U.S. dollars)Largest Super Bowl advertisers 2018
- Advertising spending of leading TV advertisers during the NCAA championship in 2017 (in million U.S. dollars)Leading TV advertisers during the NCAA championship 2017
- Largest NBA advertisers on national TV in 2015-16 regular season (in million U.S. dollars)Largest NBA regular season advertisers 2015-2016
- Largest TV advertisers during the Rio 2016 Summer Olympic Games Opening Ceremony in the United States (in million U.S. dollars)Rio 2016 Opening Ceremony: largest advertisers
- Leading TV advertisers in the United States from November 28 to December 5, 2018, by weekly advertising spending (in million U.S. dollars)Estimated weekly TV ad spend of U.S. companies December 2018
- Categories
The most important statistics
- Short-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by category (in million U.S. dollars)Short-form DRTV ad spend the U.S. Q4 2017, by category
- Long-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by category (in million U.S. dollars)Long-form DRTV ad spend in the U.S. 2017, by category
- Automotive category TV advertising spending in the United States in 4th quarters of 2014 to 2017 (in million U.S. dollars)Automotive TV ad spend in the U.S. 2014-2017
- Leading TV advertising categories during the NCAA championship in 2017 (in million U.S. dollars)Leading TV advertising categories during the NCAA championship 2017
- Largest national TV ad categories in the United States in January 2017, by spending (in million U.S. dollars)Largest national TV ad categories in the U.S. 2017
- Leading pharmaceutical related products advertised on TV in the United States in 1st quarter 2018, by number of ad occurrencesMost advertised pharmaceuticals on TV in the U.S. in Q1 2018, by ad count
- Leading beverages advertised on TV in the United States in 1st quarter 2018, by number of ad occurrencesMost advertised beverages on TV in the U.S. in Q1 2018, by ad count
- Leading food related brands advertised on TV in the United States in 1st quarter 2018, by number of ad occurrencesMost advertised foods related brands on TV in the U.S. in Q1 2018, by ad count
- Programmatic/addressable
The most important statistics
- Programmatic television advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)Programmatic TV ad spend in the U.S. 2015-2020
- Share of programmatic in TV advertising spending in the United States from 2015 to 2019Share of programmatic in TV ad spend in the U.S. 2015-2019
- Share of TV advertising budgets spent programmatically in the United States in 2017 and 2018Share of TV advertising budgets spent programmatically in the U.S. 2017-2018
- Types of TV inventory marketers in the United States were interested in buying programmatically as of March 2016Types of TV inventory bought programmatically by marketers in the U.S. 2016
- Most important benefits of programmatic TV according to marketers in the United States in 2016Benefits of programmatic TV advertising in the U.S. 2016
- Which of the following companies do you consider 'serious players' in programmatic television?Leading companies in programmatic TV according to marketers in the U.S. 2016
- Interactive, VoD and addressable TV advertising spending in the United States from 2010 to 2020 (in billion U.S. dollars)Interactive, VoD and addressable TV ad spend in the U.S. 2010-2020
- Addressable TV advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)Addressable TV ad spend in the U.S. 2015-2020
- Corporate use
The most important statistics
- Popularity of marketing channels among companies in the United States as of April 2016Popularity of marketing channels in the U.S. 2016
- Use of selected marketing tools among small businesses in the United States as of November 2016Small businesses in the U.S. - top marketing tools 2016
- Marketing implementation of television advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016TV advertising adoption among SMEs in the U.S. 2016
- Estimated B2B marketing and advertising spending in the United States in 2016, by channel (in billion U.S. dollars)B2B marketing and advertising spending in the U.S. 2016, by channel
- Planned changes to marketing budgets in the United States in 2017, by channel Planned changes to marketing budgets in the U.S. in 2017, by channel
- View of selected media channels profitability according to marketing professionals in the United States as of August 2016Media channels profitability for U.S. marketers 2016
- Number of short-form direct response TV (DRTV) advertising campaigns in the United States from 2nd quarter 2011 to 4th quarter 2017Short-form DRTV advertising campaigns in the U.S. 2011-2017
- Consumer perceptions
The most important statistics
- Consumer favorability towards selected types of ads in the United States as of September 2017Consumer attitudes towards selected advertising types in the U.S. 2017
- Leading types of ads perceived as well targeted by consumers in the United States as of September 2017Leading types of ads seen as well targeted by U.S. consumers in 2017
- Share of consumers who found TV advertising to be helpful in the United States as of May 2017U.S. consumers who find TV advertising helpful 2017
- Share of consumers who felt annoyed by TV advertising in the United States as of May 2017U.S. consumers who find TV advertising annoying 2017
- Trust in TV advertising in the United States as of March 2017, by network categoryTrust in TV advertising in the U.S. 2017, by network category
- Leading actions taken in relation to advertising when using a DVR in the United States as of August 2016DVR user reaction to advertising in the U.S. 2016
- Advertising influence on purchase decision among consumers in the United States as of June 2016, by mediumAdvertising effectiveness in the U.S. 2016, by medium
- Attitudes towards product placement in shows and movies in the United States as of June 2018Attitudes towards product placement in shows & movies in the U.S. 2018
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Statistics
- Ad revenue in U.S. broadcast television 2004-2013
- Companies: highest increases and decreases in TV ad expenditure in Germany 2014
- Ranking of TV advertisers in Sweden 2016, by ad spending
- Television advertising spending in the United Kingdom (UK) 2007-2015
- Gross advertising revenue of TV channels in Germany 2015
- Terrestrial TV ad revenue in South Korea 2016-2018, by type
- Global newspapers advertising revenue 2011-2015
- Gross TV advertising revenue in Norway 2015, by product category
- Television advertising investment in France 2011-2014
- TV advertising revenue in Canada 2009-2016, by service
- TV ad spending in Belgium 2015-2017
- Television advertising expenditure in the United Kingdom (UK) 2010-2015
- Television advertising expenditure in Ireland 2008-2015
- Television advertising expenditure in Norway 2008-2015
- Total TV advertising spending forecast in Malaysia 2014-2019
- Trade show ad spending in Canada 2010-2019
- Personnel costs of the advertising & market research sector in Lithuania 2008-2015
- TV advertising revenue in China 2011-2020, by platform
- Consumer opinion of brands funding television programs in Great Britain (UK) 2013
- Growth of TV advertisements in India - by category 2017
Studies
- TV advertising in the U.S.
- Advertising in the Netherlands
- Advertising in Italy
- Advertising in Europe
- Advertising market in the U.S.
- Advertising in Belgium
- Advertising in the United Kingdom (UK)
- Advertising in North America
- Digital advertising in Europe
- Television in Germany
- BRICS advertising
- Political advertising in the U.S.
- Full Year 2017 Podcast Ad Revenue Study
- Advertising in Germany
- IAB Podcast Ad Revenue Study
Statistics on the topic
Free statistics
- Distribution of TV advertising spending worldwide in 2019, by segment
- Change in TV advertising spending in selected formats in the United States in September 2017
- Average cost of a 30-second TV commercial in selected formats in the United States in July 2016 (in thousand U.S. dollars)
- Average cost of a 30-second commercial during the Golden Globes from 2010 to 2017 (in thousand U.S. dollars)
- Planned changes to marketing budgets in the United States in 2017, by channel
- Consumer favorability towards selected types of ads in the United States as of September 2017
- Leading types of ads perceived as well targeted by consumers in the United States as of September 2017
- Broadcast TV advertising revenue in the United States from 2004 to 2013 (in billion U.S. dollars)
- Annual personnel costs of the advertising and market research sector in Lithuania from 2008 to 2015 (in million euros)
- Select the statements that apply to you regarding television programs receiving funding from companies and brands.*
Premium Statistics
- Distribution of global TV industry revenue in 2015, by source and region
- Global television advertising revenue from 2018 to 2022 (in billion U.S. dollars)
- TV advertising spending worldwide from 2010 to 2020, by type (in billion U.S. dollars)
- Compound annual growth rate of the fastest growing TV advertising markets worldwide between 2013 and 2017
- Compound annual growth rate of global TV advertising spending between 2013 and 2018, by platform
- Compound annual growth rate of TV advertising spending worldwide between 2014 and 2020, by region
- TV advertising revenue in the United States in 2018 and 2022 (in billion U.S. dollars)
- National TV advertising spending in the United States from 2010 to 2021 (in billion U.S. dollars)
- Local TV advertising spending in the United States from 2010 to 2021 (in billion U.S. dollars)
- Cable television advertising revenue in the United States from 2010 to 2019 (in billion U.S. dollars)
- Change in TV advertising spending in the United States from 2016 to 2018
- Share of online TV in TV advertising revenue in the United States from 2012 to 2018
- National primetime TV upfront ad sales in the United States from 2008/09 to 2018/19 season (in million U.S. dollars)
- Short-form direct response TV (DRTV) advertising spending in the United States from 4th quarter 2010 to 4th quarter 2017 (in million U.S. dollars)
- Long-form direct response TV (DRTV) advertising spending in the United States from 4th quarter 2011 to 4th quarter 2017 (in million U.S. dollars)
- Return on advertising spending (ROAS) per dollar invested in the United States in 2018, by medium (in U.S. dollars)
- Leading TV shows on broadcast TV in the United States during the 2018/19 TV season, by cost of a 30-second spot (in U.S. dollars)
- Average price for screening a 30-second commercial during the Academy Awards from 2002 to 2017 (in million U.S. dollars)
- Average cost of a 30-second TV commercial during the Grammy Awards from 2010 to 2017 (in 1,000 U.S. dollars)
- Average cost of an upfront TV ad unit during NBA finals from 2014 to 2018 (in 1,000 U.S. dollars)
- Average cost of a 30-second TV commercial during the NCAA championship game from 2003 to 2015 (in 1,000 U.S. dollars)
- Average cost of a 30-second TV commercial during the Super Bowl from 2003 to 2018 (in million U.S. dollars)
- Leading advertisers on broadcast network TV in the United States in 2017, by ad spend (in million U.S. dollars)
- Leading advertisers on cable TV networks in the United States in 2017, by ad spend (in million U.S. dollars)
- Leading advertisers at the Academy Awards in 2017 (in million U.S. dollars)
- Advertising spending of largest Super Bowl advertisers in 2018 (in million U.S. dollars)
- Advertising spending of leading TV advertisers during the NCAA championship in 2017 (in million U.S. dollars)
- Largest NBA advertisers on national TV in 2015-16 regular season (in million U.S. dollars)
- Largest TV advertisers during the Rio 2016 Summer Olympic Games Opening Ceremony in the United States (in million U.S. dollars)
- Leading TV advertisers in the United States from November 28 to December 5, 2018, by weekly advertising spending (in million U.S. dollars)
- TV advertising spending of Google in the United States in 2015 and 2016 (in million U.S. dollars)
- TV advertising spending of Microsoft in the United States in 2015 and 2016 (in million U.S. dollars)
- Short-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by category (in million U.S. dollars)
- Long-form direct response TV (DRTV) advertising spending in the United States in 4th quarter 2017, by category (in million U.S. dollars)
- Automotive category TV advertising spending in the United States in 4th quarters of 2014 to 2017 (in million U.S. dollars)
- Leading TV advertising categories during the NCAA championship in 2017 (in million U.S. dollars)
- Largest national TV ad categories in the United States in January 2017, by spending (in million U.S. dollars)
- Leading pharmaceutical related products advertised on TV in the United States in 1st quarter 2018, by number of ad occurrences
- Leading beverages advertised on TV in the United States in 1st quarter 2018, by number of ad occurrences
- Leading food related brands advertised on TV in the United States in 1st quarter 2018, by number of ad occurrences
- Leading products and services advertised on TV in the United States in 1st quarter 2018, by number of ad occurrences
- Leading networks advertised on TV in the United States in 1st quarter 2018, by number of ad occurrences
- Programmatic television advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)
- Share of programmatic in TV advertising spending in the United States from 2015 to 2019
- Share of TV advertising budgets spent programmatically in the United States in 2017 and 2018
- Types of TV inventory marketers in the United States were interested in buying programmatically as of March 2016
- Most important benefits of programmatic TV according to marketers in the United States in 2016
- Which of the following companies do you consider 'serious players' in programmatic television?
- Interactive, VoD and addressable TV advertising spending in the United States from 2010 to 2020 (in billion U.S. dollars)
- Addressable TV advertising spending in the United States from 2015 to 2020 (in billion U.S. dollars)
- Share of marketing professionals using addressable and data-enabled TV advertising in the United States as of January 2018
- Leading benefits of addressable TV advertising according to marketers in the United States as of March 2017
- Popularity of marketing channels among companies in the United States as of April 2016
- Use of selected marketing tools among small businesses in the United States as of November 2016
- Marketing implementation of television advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Estimated B2B marketing and advertising spending in the United States in 2016, by channel (in billion U.S. dollars)
- View of selected media channels profitability according to marketing professionals in the United States as of August 2016
- Number of short-form direct response TV (DRTV) advertising campaigns in the United States from 2nd quarter 2011 to 4th quarter 2017
- Share of consumers who found TV advertising to be helpful in the United States as of May 2017
- Share of consumers who felt annoyed by TV advertising in the United States as of May 2017
- Trust in TV advertising in the United States as of March 2017, by network category
- Leading actions taken in relation to advertising when using a DVR in the United States as of August 2016
- Advertising influence on purchase decision among consumers in the United States as of June 2016, by medium
- Attitudes towards product placement in shows and movies in the United States as of June 2018
- Companies with the highest increase or decrease in their TV advertising expenditure in Germany from January to August 2014 (in million euros)
- Ranking of TV advertisers in Sweden in 2016, by ad spending (in 1,000 SEK)
- Television advertising spending in the United Kingdom (UK) from 2007 to 2015 (in million GBP)
- Gross advertising revenue of television channels in Germany in 2015 (in million euros)
- Terrestrial TV advertising revenue in South Korea from 2016 to 2018, by type (in billion South Korean won)
- Newspaper advertising revenue worldwide from 2011 to 2015 (in billion U.S. dollars)
- Gross TV advertising revenue in Norway in 2015, by product category (in 1,000 NOK)
- Advertisers' net investment in television advertising in France from 2011 to 2014 (in billion euros)
- Television advertising revenue in Canada from 2009 to 2016, by service (in million Canadian dollars)
- Annual value of television advertising expenditure in Belgium from 2015 to 2017 (in 1,000 euros)
- Television advertising expenditure in the United Kingdom (UK) from 2010 to 2015 (in million GBP)
- Television advertising expenditure in Ireland from 2008 to 2015 (in million euro)
- Television advertising expenditure in Norway from 2008 to 2015 (in million U.S. dollars)
- Forecasted total TV advertising spending in Malaysia between 2014 to 2019 (in million U.S. dollars)
- Trade show advertising spending in Canada from 2010 to 2019 (in million Canadian dollars)
- TV broadcast advertising revenue in China from 2011 to 2020, by platform (in billion U.S. dollars)
- Growth of television advertisement across India in 2017, by category
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