largest advertising medium that year, behind the internet.
According to the calculations, the revenue from TV advertising worldwide is expected to reach 171 billion U.S. dollars in 2022, up from 162 billion generated in 2021 and increase of 12 billion on 2020, the year when the pandemic caused large declines in advertising spending over the world. A different source projected that TV would account for 26 percent of the global ad revenue in 2022. It would be the secondGlobal television advertising revenue from 2014 to 2026 (in billion U.S. dollars)
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Statistics on TV advertising worldwide
Overview
4
North America
7
- Premium Statistic TV advertising spending in North America 2000-2024
- Premium Statistic Canada TV advertising revenue 2003-2021
- Premium Statistic Canada: TV advertising revenue 2003-2021, by source
- Premium Statistic Mexico: TV advertising spending 2020-2025
- Premium Statistic Mexico: TV ad revenue 2017-2021, by channel
- Premium Statistic TV advertising revenue in the U.S. 2019-2025
- Premium Statistic Top TV advertisers in the U.S. 2021
South America
7
- Premium Statistic Latin America: TV ad spend 2010-2024
- Premium Statistic Latin America: TV ad spend 2021, by country
- Premium Statistic Argentina: advertising spending 2020-2021, by medium
- Premium Statistic Brazil: TV ad investments 2019-2021
- Premium Statistic TV advertising spend in Chile 2019-2022, by type
- Premium Statistic TV ad spend in Colombia 2018-2024
- Premium Statistic Peru: ad spend 2018-2024, by medium
APAC
8
- Premium Statistic Television ad spending APAC 2012-2024
- Premium Statistic TV ad spend in APAC 2021, by country
- Premium Statistic TV ad spending growth APAC 2012-2024
- Premium Statistic Value of pay TV advertising market in Australia 2015-2024
- Premium Statistic TV advertising revenue in China 2013-2023
- Premium Statistic TV ad expenditure in India 2014-2021
- Premium Statistic TV advertising expenses in Japan 2012-2021
- Premium Statistic Terrestrial TV ad revenue in South Korea 2016-2022, by type
Europe
8
- Premium Statistic Television advertising spending in Central and Eastern Europe 2000-2024
- Premium Statistic Television advertising spending in Western Europe 2000-2024
- Premium Statistic TV ad spend in Europe 2021, by country
- Premium Statistic Television advertising revenues in France 2017-2022
- Premium Statistic Net income of the TV advertising market in Germany 1998-2021
- Premium Statistic TV ad spending in Italy 2019-2022
- Premium Statistic TV advertising market value in Russia 2020-2025
- Premium Statistic Television advertising expenditure in Spain 2016-2025
Africa
8
- Premium Statistic TV ad spend in Africa 2017-2027
- Premium Statistic MENA TV ad spend 2005-2024
- Premium Statistic TV ad spend in Africa 2021, by country
- Premium Statistic Traditional television advertising spending in Ghana 2017-2025
- Premium Statistic Traditional television advertising spending in Kenya 2017-2025
- Premium Statistic Traditional television advertising spending in Morocco 2017-2025
- Premium Statistic Traditional television advertising spending in Nigeria 2017-2025
- Premium Statistic Traditional television advertising spending in South Africa 2017-2025
Market insights
5
- Premium Statistic Planned changes in ad spending of marketers worldwide 2022, by medium
- Premium Statistic Most impactful marketing technology innovations according to marketers worldwide 2022
- Premium Statistic Most trusted ad channels worldwide 2021
- Premium Statistic Ad spend vs. media time gap worldwide 2022
- Premium Statistic Perception of sexual orientation inclusivity in ads worldwide 2022, by medium
Further related statistics
19
- Companies: highest increases and decreases in TV ad expenditure in Germany 2014
- Global internet advertising revenue 2020-2025
- Gross TV advertising revenue in Norway 2005-2015
- Advertising revenues of TV 2 AS 2008-2018
- Global consumer magazines advertising revenue 2008-2016
- Television advertising investment in France 2011-2014
- TV advertising revenue in Canada 2014-2021, by service
- Television advertising revenue in Sweden from 2010-2019
- Pay TV ad spending in Spain 2019-2021
- TV genres with the highest advertising investments in China in 2012
- Total TV advertising spending forecast in Malaysia 2014-2019
- Forecasted change in growth of TV ad spending APAC 2020 by country or region
- ITV advertising revenue category distribution in the United Kingdom (UK) 2016
- TV advertising spending in Australia 2015-2020
- TV advertising spending share in Japan 2012-2021
- TV ad spending growth of the largest brands in China 2021
- OTT audiovisual production investment value in Italy 2017-2022
- Share of state advertising time on television in Hungary 2018, by channel type
- U.S. pumps and pumping equipment ad spend 2020-2021
Further Content: You might find this interesting as well
Statistics
- Companies: highest increases and decreases in TV ad expenditure in Germany 2014
- Global internet advertising revenue 2020-2025
- Gross TV advertising revenue in Norway 2005-2015
- Advertising revenues of TV 2 AS 2008-2018
- Global consumer magazines advertising revenue 2008-2016
- Television advertising investment in France 2011-2014
- TV advertising revenue in Canada 2014-2021, by service
- Television advertising revenue in Sweden from 2010-2019
- Pay TV ad spending in Spain 2019-2021
- TV genres with the highest advertising investments in China in 2012
- Total TV advertising spending forecast in Malaysia 2014-2019
- Forecasted change in growth of TV ad spending APAC 2020 by country or region
- ITV advertising revenue category distribution in the United Kingdom (UK) 2016
- TV advertising spending in Australia 2015-2020
- TV advertising spending share in Japan 2012-2021
- TV ad spending growth of the largest brands in China 2021
- OTT audiovisual production investment value in Italy 2017-2022
- Share of state advertising time on television in Hungary 2018, by channel type
- U.S. pumps and pumping equipment ad spend 2020-2021
GroupM. (December 12, 2021). Global television advertising revenue from 2014 to 2026 (in billion U.S. dollars) [Graph]. In Statista. Retrieved March 22, 2023, from https://www.statista.com/statistics/237803/global-tv-advertising-revenue/
GroupM. "Global television advertising revenue from 2014 to 2026 (in billion U.S. dollars)." Chart. December 12, 2021. Statista. Accessed March 22, 2023. https://www.statista.com/statistics/237803/global-tv-advertising-revenue/
GroupM. (2021). Global television advertising revenue from 2014 to 2026 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: March 22, 2023. https://www.statista.com/statistics/237803/global-tv-advertising-revenue/
GroupM. "Global Television Advertising Revenue from 2014 to 2026 (in Billion U.S. Dollars)." Statista, Statista Inc., 12 Dec 2021, https://www.statista.com/statistics/237803/global-tv-advertising-revenue/
GroupM, Global television advertising revenue from 2014 to 2026 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/237803/global-tv-advertising-revenue/ (last visited March 22, 2023)
Global television advertising revenue from 2014 to 2026 (in billion U.S. dollars) [Graph], GroupM, December 12, 2021. [Online]. Available: https://www.statista.com/statistics/237803/global-tv-advertising-revenue/