The Digital Ad Market Still Has Room to Grow
Over the past decade, digital advertising has grown to become a huge business. Companies such as Google and Facebook rake in $10+ billion a year selling ad space on their various platforms and, just as the market as a whole, they show no signs of slowing down.
According to data from Statista’s Digital Market Outlook, search advertising is the largest piece of the digital advertising pie with global revenues amounting to $91 billion this year. Banner advertising ranks second with $43.5 billion in estimated revenue.
Statista’s analysts expect the digital ad market to grow at an average rate of 10.9 percent over the next five years, with social media and video advertising outpacing the overall market’s growth. For more insights and digital advertising trends, download our free market report “Digital Advertising: Banner”.
- Digital Market Outlook: digital advertising revenue in selected countries 2016Digital Market Outlook: digital advertising revenue in selected countries 2016
- Digital advertising expenditure in the United Kingdom (UK) 2010-2015, by mediumDigital advertising expenditure in the United Kingdom (UK) 2010-2015, by medium
- Digital advertising spending in the United Kingdom (UK) 2007-2012, by formatDigital advertising spending in the United Kingdom (UK) 2007-2012, by format
- Ad-selling companies worldwide: digital advertising market share 2016-2019Ad-selling companies worldwide: digital advertising market share 2016-2019
- Influence marketing: most trusted advertising forms in the U.S. 2016Influence marketing: most trusted advertising forms in the U.S. 2016
- Internet advertising revenue in Sweden quarterly from 2015-2017Internet advertising revenue in Sweden quarterly from 2015-2017
- Digital advertising spending worldwide 2015-2020Digital advertising spending worldwide 2015-2020
- Global digital marketing spending 2015-2020Global digital marketing spending 2015-2020
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