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Global digital advertising expenditure 2010-2020

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Digital advertising expenditure worldwide from 2010 to 2020 (in billion U.S. dollars)
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Global digital advertising expenditure 2010-2020

This timeline presents digital advertising spending worldwide from 2010 to 2015, as well as a forecast thereof until 2020. The spending in expected to grow from 66.13 to 272.8 billion U.S. dollars in the presented period.

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This timeline presents digital advertising spending worldwide from 2010 to 2015, as well as a forecast thereof until 2020. The spending in expected to grow from 66.13 to 272.8 billion U.S. dollars in the presented period.

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Release date: December 2016

Region: Worldwide
Survey time period: 2010 to 2015
Special properties: at 2015 average exchange rate
Supplementary notes: * Forecast.
Figures have been rounded.

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Statistics on "Programmatic advertising"

Overview

The most important statistics

Advertising spending in the United States from 2011 to 2017 (in billion U.S. dollars)Advertising spending in the U.S. 2011-2017
Programmatic digital display advertising spending in the United States from 2013 to 2019 (in billion U.S. dollars)Programmatic display ad spending in the U.S. 2013-2019
Programmatic vs. non-programmatic share of digital advertising spending in the United States from 2015 to 2020Programmatic share in digital ad spend in the U.S. 2016
Share of digital marketers spending the majority of their ad budgets on programmatic advertising in the United States in 2017, by mediumShare of U.S. marketers spending most on programmatic ads 2017, by medium
Share of media and advertising agencies which bought media programmatically in the United States as of August 2016Popularity of programmatic media buying among U.S. agencies 2016
Leading methods of purchasing advertising programmatically according to marketers in the United States as of March 2016Programmatic advertising bought by marketers in the U.S. 2016, by method
Types of programmatic advertising bought by marketers in the United States as of March 2016Types of programmatic advertising bought by marketers in the U.S. 2016
How would you rate your organization’s capabilities in the following areas?Marketing capabilities of U.S. companies 2016

Mobile programmatic

The most important statistics

Mobile programmatic digital display advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)Mobile programmatic display ad spend in the U.S. 2014-2019
Share of programmatic in mobile display advertising spending in the United States from 2014 to 2019Share of programmatic in mobile display ad spend in the U.S. 2014-2019
Change in mobile programmatic display advertising spending in the United States from 2014 to 2019Mobile programmatic display ad spend growth in the U.S. 2014-2019
What are the pain points that inhibit adoption of mobile programmatic?Obstacles to adoption of mobile programmatic advertising worldwide 2016
What goals are you trying to achieve via mobile programmatic advertising today?Goals of mobile programmatic advertising worldwide 2016
What are the most popular targeting parameters for mobile ads you buy via programmatic channels?Targeting parameters of mobile programmatic advertising worldwide 2016

Video programmatic

The most important statistics

Programmatic digital video advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)Programmatic digital video ad spend in the U.S. 2013-2020
Share of programmatic in digital video advertising spending in the United States from 2013 to 2017Share of programmatic in digital video ad spend in the U.S. 2013-2017
Change in programmatic digital video advertising spending in the United States from 2014 to 2018Programmatic digital video ad spend growth in the U.S. 2014-2018
Are you shifting budget from any of these channels to focus on programmatic video?Shift in advertising budgets worldwide to programmatic video 2016
What do you see as the most significant challenges to programmatic video in 2016?Most significant challenges to programmatic video advertising worldwide 2016

Programmatic & addressable TV

The most important statistics

Programmatic television advertising spending in the United States from 2015 to 2019 (in billion U.S. dollars)Programmatic TV ad spend in the U.S. 2015-2019
Share of programmatic in TV advertising spending in the United States from 2015 to 2019Share of programmatic in TV ad spend in the U.S. 2015-2019
Change in programmatic TV advertising spending in the United States from 2015 to 2019Programmatic TV ad spend growth in the U.S. 2015-2019
Types of TV inventory marketers in the United States were interested in buying programmatically as of March 2016Types of TV inventory bought programmatically by marketers in the U.S. 2016
Most important benefits of programmatic TV according to marketers in the United States in 2016Benefits of programmatic TV advertising in the U.S. 2016
Which of the following companies do you consider 'serious players' in programmatic television?Leading companies in programmatic TV according to marketers in the U.S. 2016
Addressable TV advertising spending in the United States from 2015 to 2019 (in billion U.S. dollars)Addressable TV ad spend in the U.S. 2015-2019
Share of marketing professionals using addressable TV advertising in the United States as of March 2017Addressable TV adoption among U.S. marketers 2017

Programmatic ad fraud

The most important statistics

Estimated cost of digital ad fraud worldwide in 2018 and 2022 (in billion U.S. dollars)Digital ad fraud losses worldwide 2018-2022
Estimated cost of digital ad fraud in the United States from 2011 to 2021 (in billion U.S. dollars)Digital ad fraud losses in the U.S. 2011-2021
Programmatic ad fraud rates worldwide in 1st quarter 2017, by industryGlobal programmatic ad fraud rates in Q1 2017, by vertical
Programmatic ad fraud rates worldwide in 1st quarter 2017, by browserGlobal programmatic ad fraud rates in Q1 2017, by browser
Programmatic ad fraud rates in selected countries worldwide in 1st quarter 2017Global programmatic ad fraud rates in Q1 2017, by country
Share of ad impressions flagged on objectionable content on programmatic campaigns in the United States in 2nd half 2016, by sourceShare of programmatic ad impressions flagged on objectionable content U.S. H2 2016
Leading actions taken to ensure the quality of programmatic ads according to marketers in North America as of April 2017Actions ensuring quality of programmatic ads among marketers in North America 2017

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