This timeline presents digital advertising spending worldwide from 2010 to 2015, as well as a forecast thereof until 2020. The spending in expected to grow from 66.13 to 272.8 billion U.S. dollars in the presented period.
Digital advertising expenditure worldwide from 2010 to 2020
(in billion U.S. dollars)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
McKinsey. (December 15, 2016). Digital advertising expenditure worldwide from 2010 to 2020 (in billion U.S. dollars) [Graph]. In Statista. Retrieved May 20, 2022, from https://www.statista.com/statistics/273717/global-internet-advertising-expenditure/
McKinsey. "Digital advertising expenditure worldwide from 2010 to 2020 (in billion U.S. dollars)." Chart. December 15, 2016. Statista. Accessed May 20, 2022. https://www.statista.com/statistics/273717/global-internet-advertising-expenditure/
McKinsey. (2016). Digital advertising expenditure worldwide from 2010 to 2020 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: May 20, 2022. https://www.statista.com/statistics/273717/global-internet-advertising-expenditure/
McKinsey. "Digital Advertising Expenditure Worldwide from 2010 to 2020 (in Billion U.S. Dollars)." Statista, Statista Inc., 15 Dec 2016, https://www.statista.com/statistics/273717/global-internet-advertising-expenditure/
McKinsey, Digital advertising expenditure worldwide from 2010 to 2020 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/273717/global-internet-advertising-expenditure/ (last visited May 20, 2022)
