Social Media

Going Cold Turkey on Social Media

Social media has become a corner stone of the digitalized society and has revolutionized communication behavior over the past ten years. From today’s vantage point, it seems pretty hard to have a social life without using the various platforms to interact with friends, family or the wider world.

This makes findings by the Pew Research Center all the more surprising, which suggest that Americans actually might be less dependent on social media than often thought. The researchers found that across all age groups, 59 percent of respondents thought it wouldn’t be hard to give up social media.

However, thinking it might not be that hard and really going cold turkey are two different things. After all, many smokers say they could quit cigarettes tomorrow too.

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This chart shows the share of respondents who think it would be hard or easy to give up social media (in percent)

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