Social Media Statistics & Facts | Statista
Statistics and facts about social media usage
One of the defining phenomena of the present times reshaping the world as we know it, is the worldwide accessibility to the internet. The lovechild of the World Wide Web is social media, which comes in many forms, including blogs, forums, business networks, photo-sharing platforms, social gaming, microblogs, chat apps, and last but not least social networks. The power of social networking is such that, the number of worldwide users is expected to reach some 2.95 billion by 2020, around a third of Earth’s entire population. An estimated 650 million of these users are expected to be from China alone and approximately a third of a million from India. The region with the highest penetration rate of social networks is North America, where around 60 percent of the population has at least one social account. As of 2016, 78 percent of the United States population had a social networking profile.
Leading social networks usually boast a high number of user accounts or strong user engagement metrics. For example, Facebook is the only social network having surpassed the 1 billion monthly active user mark and has, as of 2016, more than 1.7 billion MAU worldwide. Shortly after its launch, relative newcomer Pinterest was the fastest independent website in history to reach more than 10 million monthly unique visitors, but still lags behind other strong players, such as photo-sharing social network Instagram or microblogging platform Tumblr.
Despite the ubiquity of social networks, market potential is still increasing, as not only user figures but also user engagement continues to grow. As of the 4th quarter of 2015, the average daily time spent on social networks by users in Brazil and Philippines was more than 3 hours, while those in the United States only clocked in at almost 1.7 hours per day. On average, global internet users spend some 109 minutes per day surfing social networks. This prompts worldwide brands and their marketers to use that time and screen space to promote various products and services via social media marketing or social advertising.
Recently, social networking has demonstrated a clear shift towards mobile platforms. Smartphone and tablet apps as well as mobile web access have facilitated the constant presence of mobile-first or mobile-only platforms such as Twitter, Instagram, or Snapchat. In addition they have heightened the profile of location-based services like Foursquare and enabled users to comfortably access visual blogging sites including Tumblr and Pinterest via tablet. But the undeniable leader of mobile social networking is, once again, Facebook. As of the second quarter of 2016, almost one billion Facebook users accessed the social network exclusively via mobile device, up from 655 million users in the corresponding quarter of the previous year. Furthermore, according to industry experts, in a few years most interactions on Facebook will be conducted from a mobile device.
|Number of social network users worldwide||2.34bn||Details →|
|Global social network penetration||37%||Details →|
|Percentage of U.S. population who currently use any social media||81%||Details →|
|Twitter’s worldwide revenue||$2.53bn||Details →|
|Twitter’s net loss||-$457m||Details →|
|Number of monthly active Twitter users||319m||Details →|
|Followers of @katyperry account||96m||Details →|
- Social media: daily usage in selected countries as 4th quarter 2015+Social media: daily usage in selected countries as 4th quarter 2015
Average numbers of hours per day spent by social media users on all social media channels as of 4th quarter 2015, by country
- Most famous social network sites 2017, by active usersMost famous social network sites 2017, by active users
Most famous social network sites worldwide as of January 2017, ranked by number of active users (in millions)
- Net worth of the richest social media entrepreneurs 2016+Net worth of the richest social media entrepreneurs 2016
Ranking of the richest social media entrepreneurs as of March 2016, by net worth (in billion U.S. dollars)
- Number of global social media users 2010-2020Number of global social media users 2010-2020
Number of social media users worldwide from 2010 to 2020 (in billions)
- Social media: active usage penetration in selected countries 2017Social media: active usage penetration in selected countries 2017
Active social network penetration in selected countries as of January 2017
- Instagram: video and image post user interactions 2016, by profile sizeInstagram: video and image post user interactions 2016, by profile size
- Average time spent per day with media in Sweden 2016Average time spent per day with media in Sweden 2016
- Top 15 most frequently used websites in Sweden 2017Top 15 most frequently used websites in Sweden 2017
- Most popular product brands on Facebook 2017Most popular product brands on Facebook 2017
- Most popular Facebook fan pages 2017Most popular Facebook fan pages 2017